The mag­a­zine’s com­mer­cial di­rec­tor, Rajeev Khanna – on board since the start – ex­plains the mag­a­zine’s unique reach

Friday - - Anniversary Special -

What an amaz­ing run it has been. From the out­set, we knew Fri­day would be a win­ner, but truly it sur­passed all our ex­pec­ta­tions.

Apart from Fri­day’s un­matched com­mer­cial suc­cess, we take great pride, too, in its so­cial suc­cess and its unique po­si­tion­ing as the premier fam­ily mag­a­zine in the GCC. From a con­tent and read­er­ship per­spec­tive, the mag­a­zine has tra­versed de­mo­graph­ics and so­cio-eco­nomic pa­ram­e­ters with much aplomb to be­come the weekly must-have, pro­vid­ing gen­er­ous help­ings of leisure read­ing from cover to cover to all age cat­e­gories.

We thank not only the team who week on week tire­lessly put it to­gether, but also the teams of yesteryears for their valu­able in­puts from the nascent stage of the mag­a­zine. And a spe­cial thanks to all our readers and ad­ver­tis­ers who have sup­ported this won­der­ful mag­a­zine.

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