What are they? The thing that makes serums so special and powerful is their texture. They have a silky, velvety, not-quite-runny, not-quitecreamy, gel-like consistency that allows for a higher inclusion and concentration of powerful skin ingredients.
They feel exceptionally lightweight on the skin but pack a seriously powerful ingredient punch and this is because they don’t contain the heavier ingredients that you’d find in moisturisers.
Because their primary focus is to get all the wonder ingredients into the skin to combat issues such as fine lines, pigmentation, lack of elasticity or smoothing the skin surface, they don’t always address all the issues that a conventional moisturiser does. Some find it best to wear it underneath more product; others may find a serum is all they need. Who are they best for? There is a serum for every skin type and tone; that is the power of serums. And there isn’t a skin issue that doesn’t have a corresponding serum to solve it. In short, everyone and anyone should have at least one serum in their skincare arsenal at all times.
The key ingredients you’re looking for are the big skincare players. If it’s wrinkles you want to combat then a serum packed with retinol and peptides is what you need. Oily skins that are prone to breakouts and enlarged pores need to look for salicylic acid and niacinamide. For faces that need extra glow, vitamin C will help even out skin tone and add brightness. Dehydrated skin? Hyaluronic acid is a must, as are ceramics that help smooth out uneven skin texture.
THREE TO TRY
Chanel Hydra Beauty Micro Serum, Dh657 For dehydrated skins that also want to tackle the signs of ageing. It contains camellia micro-droplets; bubbles that only fuse into the skin on application. Guerlain Abeille Royale Serum, Dh855 This clever serum aims to tackle all the stresses your skin goes through during the day, preventing what are known as ‘micro-tears’ by boosting the healing mechanisms in the skin. Elemis Pro-Collagen Super Serum Elixir, Dh419 Packed with marine algaes that act as natural fillers for the face, this plumps and smooths fine lines while also deeply moisturising.