5 MINUTES WITH MANISH ARORA
The Delhi-based designer’s collection for Riva hit stores last month with dresses, jackets, shirts and even mini-me versions for kids, with prices starting from Dh260. This is the first time you’ve launched a collection in the region – why here? The Middle East is a very adventurous market and my work is very adventurous too, so the personalities match well. This collection is a much lower price point than your ready-towear collection. I really wanted to keep the Riva customer in mind and make sure the products appeal to them, but also keep the Manish Arora brand in mind. It’s great that my designs can be more accessible to customers I can’t usually reach. Do you think high street collabs are the way forward for designers? Yes, I think as a fashion designer it is difficult to always reach the audience we want, because of price or limited stores that our clothes are stocked in, so collaborations are a great way to reach a larger audience and sell more product. You show in Paris – would you consider moving your show to India or somewhere else? Paris is the largest platform for all designers and I really believe fashion began in Paris so it is my dream to have my collection there. Being the first Indian designer in Paris and sustaining that for 10 years is an incredible achievement for me. How do you relax? My favourite escape is to go to Burning Man in the US desert.