5 MIN­UTES WITH MAN­ISH ARORA

Friday - - Fashion -

The Delhi-based de­signer’s col­lec­tion for Riva hit stores last month with dresses, jack­ets, shirts and even mini-me ver­sions for kids, with prices start­ing from Dh260. This is the first time you’ve launched a col­lec­tion in the re­gion – why here? The Mid­dle East is a very ad­ven­tur­ous mar­ket and my work is very ad­ven­tur­ous too, so the per­son­al­i­ties match well. This col­lec­tion is a much lower price point than your ready-towear col­lec­tion. I re­ally wanted to keep the Riva cus­tomer in mind and make sure the prod­ucts ap­peal to them, but also keep the Man­ish Arora brand in mind. It’s great that my de­signs can be more ac­ces­si­ble to cus­tomers I can’t usu­ally reach. Do you think high street col­labs are the way for­ward for de­sign­ers? Yes, I think as a fash­ion de­signer it is dif­fi­cult to al­ways reach the au­di­ence we want, be­cause of price or lim­ited stores that our clothes are stocked in, so col­lab­o­ra­tions are a great way to reach a larger au­di­ence and sell more prod­uct. You show in Paris – would you con­sider mov­ing your show to In­dia or some­where else? Paris is the largest plat­form for all de­sign­ers and I re­ally be­lieve fash­ion be­gan in Paris so it is my dream to have my col­lec­tion there. Be­ing the first In­dian de­signer in Paris and sus­tain­ing that for 10 years is an in­cred­i­ble achieve­ment for me. How do you re­lax? My favourite es­cape is to go to Burn­ing Man in the US desert.

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