STROKE OF LUCK
I moved to Dubai from Bahrain in April 2004 to handle the branding of Dubai Mall and Downtown Dubai. Launching Sava and the tea business was total luck. In 2005, I travelled to Marrakech to visit a friend from the UK. During one of our walks my friend spotted a tea boutique and went in to buy tea for his dad. As soon as I entered [the boutique] I was struck by the range of teas and the intoxicating flavours and aromas on offer. I instantly had an epiphany to bring the culture of fine teas to the Middle East and change their tea-drinking habits.