Friday - - Up Close And Personal -

I moved to Dubai from Bahrain in April 2004 to han­dle the brand­ing of Dubai Mall and Down­town Dubai. Launch­ing Sava and the tea busi­ness was to­tal luck. In 2005, I trav­elled to Mar­rakech to visit a friend from the UK. Dur­ing one of our walks my friend spot­ted a tea bou­tique and went in to buy tea for his dad. As soon as I en­tered [the bou­tique] I was struck by the range of teas and the in­tox­i­cat­ing flavours and aro­mas on of­fer. I in­stantly had an epiphany to bring the cul­ture of fine teas to the Mid­dle East and change their tea-drink­ing habits.

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