UAE STYLE TAKES LON­DON

Friday - - In The Uae -

As part of the Irthi Con­tem­po­rary Crafts Coun­cil’s on­go­ing ini­tia­tives to see Emi­rati de­sign­ers’ work get recog­nised glob­ally, they have part­nered with Lon­don-based depart­ment store Fen­wick of Bond Street to cre­ate a pop-up store that will show­case the work of ten UAE-based de­sign­ers. Through­out July and Au­gust, the pop-up will take the work of some of our home-grown tal­ent to the UK for the first time. Many of the de­sign­ers are us­ing tra­di­tional crafts to in­spire their work, in­clud­ing Alia Bin Omair, a Emi­rati jewellery artist in­spired by her­itage and raw ma­te­ri­als of the Mid­dle East; Faissal Al Malak, a wom­enswear de­signer who in­cor­po­rates fab­rics hand­wo­ven by artisans from the re­gion; and Amal Haliq, an Emi­rati jewellery de­signer adding her own take on fairy­tales and her­itage crafts. The store also fea­tures widely known wom­enswear de­sign­ers Madiyah Al Sharqi and Zayan The La­bel, both of whom are es­tab­lished de­sign­ers in the re­gion look­ing to make their mark in­ter­na­tion­ally. Five of the cho­sen de­sign­ers are from the Azyame Fash­ion En­trepreneurs Pro­gramme, one of the coun­cil’s projects that of­fers one-to-one sup­port for the next gen­er­a­tion of UAE de­sign­ers through a mix of work­shops and busi­ness men­tor­ing op­por­tu­ni­ties, in part­ner­ship with the Lon­don Col­lege of Fash­ion.

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