UAE STYLE TAKES LONDON
As part of the Irthi Contemporary Crafts Council’s ongoing initiatives to see Emirati designers’ work get recognised globally, they have partnered with London-based department store Fenwick of Bond Street to create a pop-up store that will showcase the work of ten UAE-based designers. Throughout July and August, the pop-up will take the work of some of our home-grown talent to the UK for the first time. Many of the designers are using traditional crafts to inspire their work, including Alia Bin Omair, a Emirati jewellery artist inspired by heritage and raw materials of the Middle East; Faissal Al Malak, a womenswear designer who incorporates fabrics handwoven by artisans from the region; and Amal Haliq, an Emirati jewellery designer adding her own take on fairytales and heritage crafts. The store also features widely known womenswear designers Madiyah Al Sharqi and Zayan The Label, both of whom are established designers in the region looking to make their mark internationally. Five of the chosen designers are from the Azyame Fashion Entrepreneurs Programme, one of the council’s projects that offers one-to-one support for the next generation of UAE designers through a mix of workshops and business mentoring opportunities, in partnership with the London College of Fashion.