WARM TO THEIR SO­CIAL CON­SCIENCE

Friday - - Behaviour -

In 2015, Fast Com­pany ran a story about Gen­er­a­tion Y work­ers be­ing heav­ily in­ter­ested in find­ing ‘mean­ing’ in the work­place. A sep­a­rate story in The Guardian re­vealed how they were es­pe­cially at­tracted to the idea of work­ing for a com­pany that has a pos­i­tive im­pact on the world.

Most busi­nesses are run to make as big a profit as pos­si­ble, but in­creas­ingly cor­po­rate so­cial re­spon­si­bil­ity (CSR) is play­ing a part in strat­egy. If Mil­len­ni­als like and, to some ex­tent, ex­pect their em­ploy­ers to do their bit for the greater good, what’s not to like about that?

Their sense of do­ing the right thing ex­tends to an in­grained pa­tri­o­tism, too, says Jodi Davies, the Mid­dle East gen­eral man­ager at Source Global Re­search. ‘Na­tional Mil­len­nial tal­ent is very pa­tri­otic right now and it’s some­thing that we’ve seen evolve in re­cent years,’ she says. ‘Emi­ratis want to add value to their coun­try and to the com­pa­nies that op­er­ate within.’

Try this: Find out how you can get in­volved in the com­pany’s CSR pol­icy. If there isn’t one, ask if it’s some­thing they would con­sider and if you can be a part of it. It could give your job a new di­men­sion and help forge a link be­tween older and younger team mem­bers.

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