WARM TO THEIR SOCIAL CONSCIENCE
In 2015, Fast Company ran a story about Generation Y workers being heavily interested in finding ‘meaning’ in the workplace. A separate story in The Guardian revealed how they were especially attracted to the idea of working for a company that has a positive impact on the world.
Most businesses are run to make as big a profit as possible, but increasingly corporate social responsibility (CSR) is playing a part in strategy. If Millennials like and, to some extent, expect their employers to do their bit for the greater good, what’s not to like about that?
Their sense of doing the right thing extends to an ingrained patriotism, too, says Jodi Davies, the Middle East general manager at Source Global Research. ‘National Millennial talent is very patriotic right now and it’s something that we’ve seen evolve in recent years,’ she says. ‘Emiratis want to add value to their country and to the companies that operate within.’
Try this: Find out how you can get involved in the company’s CSR policy. If there isn’t one, ask if it’s something they would consider and if you can be a part of it. It could give your job a new dimension and help forge a link between older and younger team members.