Meet the mak­ers

Good (UAE) - - THE GOOD LIFE -

Toil & Tinker, the UAE’s rst de­signer print shop, just opened at Dubai Gar­den Cen­tre. Co-founder Paul Green talks am­per­sands, fonts, and busi­ness cards

WHAT DO YOU LIKE MOST ABOUT CRE­AT­ING AT TOIL & TINKER?

When a client comes to us with an idea, their imag­i­na­tions are of­ten limited by what they know about the pro­duc­tion process. I like to sit with some­one who comes to us for a new busi­ness card and has brought a ba­sic de­sign and say, “ ou know, we could add gold there. We could make that bit translu­cent. We could print the whole thing on wood in­stead of paper.” Sud­denly their brain is pop­ping be­cause the de­sign lim­i­ta­tions are no longer there.

LET’S TALK TYPE! IF YOU COULD ONLY USE ONE FONT FOR THE REST OF YOUR LIFE, WHICH WOULD IT BE?

Argh! That is the hard­est ques­tion ever be­cause I lit­er­ally col­lect type. There are so many I love and I fol­low a lot of ty­pog­ra­phers on In­sta­gram. My busi­ness part­ner Brian Hut­ton and I of­ten dis­cover cool fonts and then our de­sign­ers Neil and Ranil cus­tomise them by hand for clients. If I was forced to choose, I guess I’d have to go with Be­bas Neue.

SO WHERE DID THE NAME TOIL & TINKER COME FROM?

First of all, a lot of cool com­pa­nies have names which in­clude an am­per­sand (&), so it was a given that ours would too. Toil es­sen­tially means hard work. We’ll hap­pily stay up un­til 1.30am get­ting a job right for a client. We get re­ally ex­cited to work with start-ups es­pe­cially. Tinker is more play­ful. Ev­ery sin­gle morn­ing I come in through the back of Dubai Gar­den Cen­tre through the green­ery and ow­ers, past the trop­i­cal sh, to my shop where I tinker about with words, ink, and de­sign all day. Is this even work?

WHAT IS THE STRANGEST THING YOU HAVE BEEN ASKED TO PRINT?

Our cre­ative man­i­festo pro­claims: we print stu . Just about any­thing! Stick­ers, posters, busi­ness cards, T-shirts, you name it. Some­times people come to test me. What­ever they name can usu­ally be done. Once we even printed on some­one’s din­ing room ta­ble. in­sta­gram.com/toi­landtinker

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