Pure and simple
on the hunt for kids’ fashion that’s as stylish as it is socially responsible? we welcome Purebaby to Dubai, the first dedicated organic children’s fashion store in the region
in our stifling climate, keeping our kids out of manmade fibres is often well advised – but that’s not to say it’s always easy. Going organic, in your children’s wardrobes or your kitchen cupboards, used to be a tough task in Dubai, but the arrival of Purebaby, the region’s first dedicated organic fashion store for kids, is looking to change that.
created in australia in 2002 by Mirabai winford, the label was borne of her desire to clothe her daughter in beautiful natural clothing, created with awareness, care and a sense of social responsibility. as Mirabai explains, “when i couldn’t find a range to meet all my needs – fashionable, organic, functional and most importantly affordable – i was inspired to create it myself.” the resulting collection is every bit as stylish and functional as you would want your children’s clothes to be, but comes with some significant added benefits.
Using only certified organic cotton, the collection allows your child’s delicate young skin to breathe naturally – a must in our hot desert climate. the fabric is also grown without harmful chemicals and dyes and using only green methods, meaning you can rest assured your fashion habit isn’t coming at an environmental cost.
having opened 23 stores, including a host of concessions, in australia, Purebaby’s expansion into the Middle East is the new arrival the most stylish new arrivals have been waiting for.