Why We love Purebaby
It’s all natural
Purebaby’s organic cotton is certified by the Global organic textile standard (Gots) and uses only Gots-certified natural dyes as well, meaning the end result is a garment that is truly gentle on delicate young skin.
the brand specialises in unique but timeless designs, with delicate prints and embroidery that are hand drawn by a talented in-house art and design team. Every item is designed with functionality in mind too, with most clothing and sleeping bags suitable for machine washing.
It’s socially responsible
Quite apart from its environmental ethos, Purebaby also places great emphasis on its csR initiatives, supporting a number of women’s programmes including Global sisters, a charity that helps women become financially independent, and of which Purebaby founder Mirabai winford is an ambassador and mentor for.