Of­fi­cials ask ex-007 Bros­nan to ex­plain ad

Gulf News - - India -

For­mer 007 star Pierce Bros­nan has been asked to ex­plain why he fea­tures in a com­mer­cial for an mouth fresh­ener linked to chew­ing to­bacco, Delhi au­thor­i­ties said yes­ter­day.

Health of­fi­cials in Delhi said they had is­sued a show­cause no­tice re­quir­ing Bros­nan jus­tify his star­ring in ad dat­ing back to 2016 for pan masala — a mix­ture of be­tel nut, spices and some­times to­bacco.

The ad­verts for In­dian TV chan­nels, news­pa­pers and bill­boards showed a bearded Bros­nan grap­pling with vil­lains and flirt­ing with beau­ti­ful women be­fore re­veal­ing a can of pan masala.

Lo­cal au­thor­i­ties warn the 64-year-old Ir­ish ac­tor he could be vi­o­lat­ing In­dian laws against to­bacco ad­ver­tis­ing. “We saw Pierce Bros­nan’s posters ad­ver­tis­ing Pan Ba­har [a pan masala brand] at to­bacco shops in Delhi in the last fort­night,” S.K Arora, a health depart­ment of­fi­cer with the Delhi gov­ern­ment, told AFP.

Arora said au­thor­i­ties had reached out to Bros­nan through Pan Ba­har, the pan masala com­pany in ques­tion and “even di­rectly on his Twit­ter ac­count” — but had not heard back. Bros­nan could face a fine of Rs5,000 ($78, Dh286) or up to two years in jail if he did not an­swer in 10 days, Arora added.

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