Officials ask ex-007 Brosnan to explain ad
Former 007 star Pierce Brosnan has been asked to explain why he features in a commercial for an mouth freshener linked to chewing tobacco, Delhi authorities said yesterday.
Health officials in Delhi said they had issued a showcause notice requiring Brosnan justify his starring in ad dating back to 2016 for pan masala — a mixture of betel nut, spices and sometimes tobacco.
The adverts for Indian TV channels, newspapers and billboards showed a bearded Brosnan grappling with villains and flirting with beautiful women before revealing a can of pan masala.
Local authorities warn the 64-year-old Irish actor he could be violating Indian laws against tobacco advertising. “We saw Pierce Brosnan’s posters advertising Pan Bahar [a pan masala brand] at tobacco shops in Delhi in the last fortnight,” S.K Arora, a health department officer with the Delhi government, told AFP.
Arora said authorities had reached out to Brosnan through Pan Bahar, the pan masala company in question and “even directly on his Twitter account” — but had not heard back. Brosnan could face a fine of Rs5,000 ($78, Dh286) or up to two years in jail if he did not answer in 10 days, Arora added.