| LA VIDA LOCA

EL­IZA ATRIAGA, GEN­ERAL MAN­AGER, VIDA DOWN­TOWN, ON WHY WE SHOULD BE EX­CITED ABOUT THE EMER­GENCE OF THE MIDSCALE BRAND

HotelNews Middle East - - Contents -

HOW DO YOU FEEL VIDA DOWN­TOWN IS PER­FORM­ING THIS YEAR?

Vida Down­town is per­form­ing well this year and I am ex­tremely proud of my team and our achieve­ments.

WHAT ARE YOUR TAR­GETS AND EX­PEC­TA­TIONS FOR NEXT YEAR?

I am confident in reach­ing our tar­gets for Vida Down­town next year. As a group, we are look­ing for­ward to open new prop­er­ties un­der Vida Ho­tels and Re­sorts, the up­scale lifestyle ho­tel brand for the new gen­er­a­tion of trav­ellers and en­trepreneurs.

WHAT ARE YOUR THOUGHTS ON THE CUR­RENT STATE OF THE RE­GION’S HOS­PI­TAL­ITY MAR­KET?

I am ex­hil­a­rated about the re­gion’s hos­pi­tal­ity mar­ket and the op­por­tu­nity it presents to brands and our ho­tel. When you stay at Vida Down­town you know you are back in a fa­mil­iar place where ev­ery­one has the same mind­set, and you feel re­freshed and in­spired.

A RUN­DOWN OF THE REN­O­VA­TIONS AT YOUR HO­TEL SUCH AS DE­SIGNS BRIEFS, NEW FEA­TURES AND FA­CIL­I­TIES, NEW F&B AND WHERE THIS WILL PLACE THE HO­TEL WITHIN THE WIDER HO­TEL MAR­KET.

Vida Down­town is con­stantly look­ing for in­no­va­tion and cre­ativ­ity. We are al­ways evolv­ing and we have many new plans for Vida Down­town in 2018. Vida Down­town has 156 rooms de­signed for com­fort­able el­e­gance, with state-of-the-art tech­nol­ogy and ameni­ties, an open-air swim­ming pool and nu­mer­ous res­tau­rants and lounges.

Vida Down­town ex­plores an ar­ray of dis­tinct food and bev­er­age con­cepts, deriv­ing in­spi­ra­tion from Mid­dle East­ern cul­ture and in­ter­na­tional cui­sine. The out­lets 3in1 and Stage2 of­fer guests a unique and cre­ative con­cept, where they can con­nect with friends and fam­ily in an in­no­va­tive way. The ho­tel is also home to the award­win­ning La Serre Bistro & Boulan­gerie and Toko fea­tur­ing Ja­panese cui­sine in a modern iza­kaya style.

WHAT ARE THE OP­ER­A­TIONAL PRI­OR­I­TIES FOR YOU AS GM?

Vida Ho­tels and Re­sorts is po­si­tioned as an up­scale lifestyle brand, where en­tre­pre­neur­ial minds can create, con­nect and come alive. Vida Down­town is a des­ti­na­tion where style meets con­ve­nience and in­ter­ac­tiv­ity. The pri­or­ity is to make our guests feel at home and at ease.

CAN YOU DE­FINE YOUR AP­PROACH TO LEAD­ER­SHIP AND STAFF EM­POW­ER­MENT?

Your team wants va­ri­ety, learn­ing op­por­tu­ni­ties and ad­di­tional re­spon­si­bil­i­ties. If you fail to pro­vide these you will face

El­iza Atriaga, gen­eral man­ager, Vida Down­town, is in the spot­light as she tells Ho­tel News Mid­dle East about why we should be ex­cited about the emer­gence of the up­scale lifestyle brand

de­creased morale, ap­a­thy or worse. As a man­ager, you should have a goal for your team mem­bers to be suc­cess­ful in their ca­reers and their lives. Their suc­cess is your suc­cess.

WITH A NEW HO­TEL HOW DO YOU FILL ROOMS AND DRIVE THE RATE?

We are knowl­edge­able of our ho­tel and we know what our guests are look­ing for when they book Vida Down­town. We pro­vide per­son­alised ser­vice, which en­cour­ages our guests to re­turn to Vida Down­town, po­si­tioned as an up­scale lifestyle ho­tel, again and again.

HOW DO YOU DE­CIDE ON A SALES AND MAR­KET­ING STRAT­EGY?

We are con­stantly brain­storm­ing with our mar­ket­ing and sales team to get cre­ative and stay ahead, mak­ing sure that our sales and mar­ket­ing ini­tia­tives em­brace the Vida Down­town ho­tel con­cept.

HOW IM­POR­TANT IS YOUR DIG­I­TAL STRAT­EGY?

Con­nect­ing to the ‘new gen­er­a­tion’ with the power of tech­nol­ogy, Vida Down­town fea­tures in­no­va­tive ar­rival ar­eas, where guests can check in via ipads. Through­out the ho­tel ex­pe­ri­ence, guests can ben­e­fit from tech­no­log­i­cal touches in line with its in­tu­itive ser­vice, go­ing be­yond the bar­ri­ers of tra­di­tional hos­pi­tal­ity. Our as­so­ciates are al­ways around to of­fer per­son­alised ser­vice. To add to that, en­gag­ing dig­i­tal mar­ket­ing and so­cial me­dia are at the core of our brand.

HOW DOES THE HO­TEL FIT INTO THE GROUP’S PORT­FO­LIO?

Vida Down­town is the flag­ship prop­erty un­der Vida Ho­tels and Re­sorts, the up­scale lifestyle ho­tel brand for the new gen­er­a­tion of trav­ellers and en­trepreneurs. With its cen­tral lo­ca­tion in Down­town Dubai, the ho­tel serves as a so­cial hub for the tech-savvy.

HOW WOULD YOU DE­SCRIBE TO SOME­ONE WHO WAS UN­FA­MIL­IAR WITH IT?

A lively and vi­brant hub where in­spir­ing minds can create, con­nect and come alive, Vida Down­town wel­comes the new gen­er­a­tion of trav­ellers, and we will con­tinue to strengthen its ap­peal to our guests through our world-class ser­vice and ameni­ties.

WHAT ARE YOUR OWN FAVOURITE FEA­TURES OF THE PROP­ERTY?

I love how Vida Down­town is com­fort­ably aware of art, de­sign, cul­ture and tech­nol­ogy trends. Vida, mean­ing ‘life’ in Span­ish, em­braces warmth, sim­plic­ity and cre­ativ­ity in de­sign-led spa­ces.

WHAT CAN YOU TELL HO­TEL NEWS MID­DLE EAST ABOUT YOUR PRO­FES­SIONAL EX­PE­RI­ENCE AND HIS­TORY?

I have worked all over the world, namely Mi­ami, New York, Jack­son Hole, Costa Rica, Canada, Mex­ico, Bu­dapest, Ar­gentina, New Zealand, Mal­dives, Abu Dhabi, Dubai and Ras Al Khaimah. Un­der­stand­ing ev­ery mar­ket and trend was ex­tremely im­por­tant for my ca­reer.

HOW HAS THAT IN­FLU­ENCED YOUR MAN­AGE­MENT PHI­LOS­O­PHY?

Each role de­vel­oped me to be the man­ager I am to­day. I use the fol­low­ing guid­ance: lead­er­ship, en­able­ment, fair­ness, com­mu­ni­ca­tion, qual­ity, pos­i­tiv­ity, and adapt­abil­ity. Shap­ing your own man­age­ment phi­los­o­phy is an im­por­tant step in defin­ing your­self as a man­ager. It forces you to take the time to de­fine and fur­ther craft your own doc­trine. Ev­ery once in a while, I look back at my list to re­mind my­self and re­align my di­rec­tion. Re­mem­ber that great lead­ers aren't born that way - you need to work at it, take feed­back and never be afraid of changes.

WHAT WOULD YOU SAY ARE THE MAIN FAC­TORS THAT MAKE A GREAT GM?

Com­mu­ni­ca­tion is key and I have found that most con­flicts in the work­place re­sults from a mis­un­der­stand­ing in ex­pec­ta­tions. The best man­agers will clearly com­mu­ni­cate ex­pec­ta­tions of their team and of them­selves while still giv­ing as­so­ciates the free­dom and tools they need to get the job done.

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