HotelNews Middle East - - Contents -

Tourism ar­rivals to Oman will in­crease at a com­pound an­nual growth rate (CAGR) of 13% be­tween 2018 and 2021. That is ac­cord­ing to data that has been com­piled ahead of Ara­bian Travel Mar­ket (ATM) ,which is tak­ing place at Dubai World Trade Cen­tre (DWTC) from 22-25 April.

Com­mis­sioned by ATM, the Col­liers In­ter­na­tional data, pre­dicts the rise will be fu­elled by vis­i­tors from across the GCC, who ac­counted for 48% of guests in 2017. In ad­di­tion, ar­rivals from In­dia (10%), Ger­many (6%), the UK (5%) and Philip­pines (3%) are also ex­pected to con­trib­ute heav­ily to the growth, sup­ported by new visa pro­cesses and im­proved flight con­nec­tions.

Si­mon Press, se­nior ex­hi­bi­tion di­rec­tor, ATM, said: “The lat­est data demon­strates the growth in vis­i­tors to Oman will con­tinue, sup­ported by strate­gic in­vest­ment from the gov­ern­ment as it turns to tourism to di­ver­sify its in­come streams.

"Oman is a fan­tas­tic des­ti­na­tion with re­spon­si­ble, eco, cul­tural and her­itage at­trac­tions, as well as be­ing a key travel hub, with sig­nif­i­cant op­por­tu­nity to cap­i­talise on tran­sit itin­er­ar­ies for stopover vis­i­tors."

His­tor­i­cally, the Mid­dle East has been the largest source mar­ket for Oman, with ar­rivals from this group in­creas­ing at an an- nual rate of 20% be­tween 2012 and 2017.

These trends have con­trib­uted to a spike in com­pa­nies look­ing to en­ter the Omani tourism mar­ket, as demon­strated dur­ing ATM 2017 when the num­ber of at­ten­dees in­ter­ested to do busi­ness with the Sul­tanate in­creased 13% com­pared to the 2016 edi­tion of the show. The num­ber of at­ten­dees from Oman in­creased 18% over the same pe­riod.

Ac­com­mo­dat­ing the pre­dicted in­flux, a num­ber of ma­jor ho­tel chains have re­cently an­nounced prop­er­ties in Mus­cat, driv­ing the 12% CAGR over the next three years; from 10,924 rooms in 2017 to 16,866 keys in 2021.

These in­clude Mus­cat’s first Novo­tel; a 4-star, 300room Crowne Plaza; and the 304-room JW Mar­riott, all lo­cated near the Oman Ex­hi­bi­tion & Con­ven­tion Cen­tre. Ad­di­tion­ally Star­wood is de­vel­op­ing a 5-star W Ho­tel, as part of on­go­ing work at Mus­cat’s Royal Opera House.

In Oc­to­ber 2017, Möven­pick Ho­tels & Re­sorts strength­ened its Oman ex­pan­sion strat­egy with the an­nounce­ment of a third prop­erty in Mus­cat, the 370key Möven­pick Ho­tel Mus­cat Air­port. Prop­er­ties by Kempin­ski and Anantara are also un­der de­vel­op­ment. See pages 58-61 for our ex­clu­sive ATM pre­view.

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