ABU DHABI HO­TEL GUESTS IN JAN­UARY RISES BY 6.3%

HotelNews Middle East - - Regional News -

A num­ber of UAE re­gions recorded an in­crease in ho­tel guests, Abu Dhabi up 6.3%. Al Ain Re­gion, up 7% and Al Dhafra Re­gion up 17.3% in Jan­uary.

Mul­ti­ple coun­tries pro­vided dou­ble-digit year-on-year growth in Jan­uary, no­tably China (10.7%), In­dia (31.5%), UK (19.1%), Saudi Ara­bia (15.4%) and the United States (36.1%).

HE Saif Saeed Ghobash, Di­rec­tor Gen­eral, DCT Abu Dhabi, said: “We are build­ing on last year’s suc­cess and have seen an im­pres­sive start to this year record­ing more than seven per cent year-on-year growth. Our tier one mar­kets China, In­dia, UK, Ger­many, Saudi Ara­bia and the US are per­form­ing par­tic­u­larly well with all of them record­ing more than 10 per cent growth in Jan­uary.

“We con­tinue to in­vest heav­ily in pro­mot­ing the emi­rate abroad across our source mar­kets, with our strat­egy pay­ing div­i­dends in at­tract­ing more ho­tel guests than ever be­fore. We are tar­get­ing more guests by the end of the year and with our ex­pand­ing port­fo­lio of at­trac­tions across the emi­rate, in­clud­ing Lou­vre Abu Dhabi and the soon to be opened Warner Bros. World Abu Dhabi theme park, we are con­fi­dent of reach­ing this num­ber and con­tinue on to­wards our tar­get of 8.5 mil­lion vis­i­tors by 2021.”

Al­though ho­tel oc­cu­pancy rates in­creased in Jan­uary in Abu Dhabi’s 131 ho­tels, the Al Ain Re­gion and Al Dhafra Re­gion both recorded falls in their re­spec­tive 20 and 11 ho­tels. Av­er­age length of stay for vis­i­tors dropped slightly across all three re­gions.

The surge in In­dian trav­ellers to the emi­rate, which rose 11.5% in 2017 to to­tal 359,000, con­tin­ued in Jan­uary with more than 34,000 In­dian ho­tel guests stay­ing in Abu Dhabi, an in­crease of 31.5% on the year. DCT Abu Dhabi has fo­cused ex­ten­sive mar­ket­ing across In­dia and held a num­ber of road­shows in the coun­try to at­tract more In­dian trav­ellers to ex­pe­ri­ence the emi­rate. There are cur­rently 282 flights a week to Abu Dhabi from 13 In­dian des­ti­na­tions.

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