Plat­inum SPON­SOR: du

Hany Aly, ex­ec­u­tive vice pres­i­dent en­ter­prise busi­ness, du, on why the Lead­ers in Hos­pi­tal­ity Awards are so cru­cial to the in­dus­try…

HotelNews Middle East - - Leaders In Hospitality Awards Preview -

WHY HAVE YOU CHO­SEN TO SUP­PORT THE LEAD­ERS IN HOS­PI­TAL­ITY AWARDS?

In re­cent years, we have seen how the hos­pi­tal­ity in­dus­try, much like many oth­ers, has be­come in­creas­ingly de­pen­dent on tech­nol­ogy and con­nec­tiv­ity to op­er­ate at its fullest po­ten­tial. Be­yond soar­ing net­work traf­fic and band­width de­mand in ho­tels around the world, ad­vanced tech­nolo­gies like IOT are also carv­ing a space in the in­dus­try. As tech­nol­ogy be­comes more closely in­volved in the hos­pi­tal­ity sphere, we be­lieve tel­cos have a role to play in pro­vid­ing the nec­es­sary tools and ser­vices to keep ho­tels up to speed with the dig­i­tal trans­for­ma­tion. This is why du is par­tic­i­pat­ing as a con­nec­tiv­ity and ICT provider in the Lead­ers in Hos­pi­tal­ity Awards.

WHAT IS YOUR OPIN­ION OF THE MID­DLE EAST'S HOS­PI­TAL­ITY LAND­SCAPE?

Ad­di­tion­ally, in the Mid­dle East, and es­pe­cially in the UAE and other Gulf coun­tries, tourism is a grow­ing in­dus­try that plays an in­te­gral role in eco­nomic diver­si­fi­ca­tion and ver­sa­til­ity. It is a vi­tal el­e­ment of our goal to cre­ate a com­pet­i­tive knowl­edge-based econ­omy in the UAE in line with the wise lead­er­ship’s vi­sion, and it con­trib­utes to the non-oil GDP com­po­nent of UAE Vi­sion 2021. In fact, in Dubai, we have a ded­i­cated Tourism Vi­sion 2020 which serves as a strate­gic roadmap with the key ob­jec­tive of at­tract­ing 20 mil­lion vis­i­tors per year by 2020. As such, the hos­pi­tal­ity in­dus­try in the re­gion has a strong foun­da­tion and sup­port sys­tem, that will en­sure its con­tin­ued growth.

WHAT NEW PROD­UCTS ARE YOU LAUNCH­ING THIS YEAR?

We have a range of in­no­va­tive and ex­cit­ing prod­uct launches com­ing up in the hos­pi­tal­ity sec­tor this year, all of which lever­age du’s ex­pe­ri­ence and tech­nol­ogy know-how to de­liver com­pre­hen­sive, tai­lor-made so­lu­tions for hos­pi­tal­ity cus­tomers. We look for­ward to un­veil­ing in­no­va­tions that will con­tinue to drive the dig­i­tal and me­dia trans­for­ma­tion through­out the hos­pi­tal­ity sec­tor.

WHAT ARE YOUR COM­PANY'S PLANS FOR THE NEXT 12 MONTHS?

This year, we are fo­cus­ing heav­ily on dig­i­tal­i­sa­tion – in terms of our own prod­uct lines and busi­ness as well as the dig­i­tal ser­vices our cus­tomers de­pend on. In the midst of the tech­no­log­i­cal trans­for­ma­tion, dig­i­tal­i­sa­tion is among our most press­ing pri­or­i­ties as we lay the ground­work for the smart and con­nected fu­ture. Ad­di­tion­ally, we con­tinue to fo­cus on en­hanc­ing the cus­tomer ex­pe­ri­ence in ev­ery way pos­si­ble. By ded­i­cat­ing more re­sources to de­vel­op­ments in the hos­pi­tal­ity sec­tor, which is very ser­vice-ori­ented by na­ture, we aim to find new ways to im­prove cus­tomer ex­pe­ri­ences be­yond the tra­di­tional ICT ser­vice port­fo­lio. He­len Mor­ris ex­ec­u­tive chef / se­nior lec­turer at The Emi­rates Academy of Hos­pi­tal­ity Man­age­ment:

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