Gold SPON­SOR: horeca

HORECA Trade mar­ket­ing man­ager Jad Asaad on why the Lead­ers in Hos­pi­tal­ity Awards are a key event for his com­pany…

HotelNews Middle East - - Leaders In Hospitality Awards Preview -

WHY HAVE YOU CHO­SEN TO SUP­PORT THE LEAD­ERS IN HOS­PI­TAL­ITY AWARDS?

As the lead­ing food­ser­vice part­ner to the food­ser­vice in­dus­try, HORECA Trade is al­ways keen to sup­port events in the hos­pi­tal­ity in­dus­try. This is also a great op­por­tu­nity to meet and hon­our the in­dus­try lead­ers and to build net­works with our ex­ist­ing and po­ten­tial cus­tomers.

WHAT IS YOUR OPIN­ION OF THE MID­DLE EAST'S HOS­PI­TAL­ITY LAND­SCAPE?

In the Mid­dle East the hos­pi­tal­ity land­scape has changed con­sid­er­ably over the last few years. With the help of tech­nol­ogy, the F&B in­dus­try is us­ing so­cial me­dia and other ap­pli­ca­tions to al­low it to reach newer and wider mar­kets. Con­sumers have be­come very knowl­edge­able about their food now and ev­ery other per­son is a foodie. The trend for more ex­pe­ri­en­tial din­ing is rapidly be­com­ing pop­u­lar and the dis­tributers need to adapt to this and pro­vide items to al­low restau­rants to dif­fer­en­ti­ate.

WHAT NEW PROD­UCTS ARE YOU LAUNCH­ING THIS YEAR?

We have re­cently launched two new brands – CSM Bak­ery So­lu­tions and Day­mark. CSM Bak­ery So­lu­tions is an in­ter­na­tional leader in the bak­ery in­dus­try, with 27 man­u­fac­tur­ing fa­cil­i­ties, of­fer­ing a wide range of premium qual­ity bak­ery in­gre­di­ents and fin­ished prod­ucts such as donuts, cook­ies, muffins, cakes and cup­cakes for re­tail and food­ser­vice mar­kets. The sec­ond is Day­mark, the world leader in pro­vid­ing safety la­belling sys­tems, first aid kits, sani­ti­sa­tion and clean­ing equip­ment, gloves, safety cut­ters, cut­ting boards, pan lin­ers, hy­giene ap­parel and many more. We also have more ex­cit­ing new brands in the pipe­line!

WHAT ARE YOUR COM­PANY'S PLANS FOR THE NEXT 12 MONTHS?

Hav­ing re­cently moved into the equip­ment busi­ness, we will con­tinue the jour­ney of our port­fo­lio ex­pan­sion into new cat­e­gories. We are also fo­cus­ing on ex­cel­lent cus­tomer ser­vice by en­sur­ing we meet all our cus­tomers’ ex­pec­ta­tions in terms of de­mand, de­liv­ery tim­ings and com­mu­ni­ca­tion.

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