Cat­e­gory SPON­SOR: Sial

Joanne Cook, manag­ing di­rec­tor SIAL Mid­dle East, tells Hos­pi­tal­ity Awards are such a key event for her com­pany…

HotelNews Middle East - - Leaders In Hospitality Awards Preview -

WHY HAVE YOU CHO­SEN TO SUP­PORT THE LEAD­ERS IN HOS­PI­TAL­ITY AWARDS?

Sim­ply be­cause the Lead­ers in Hos­pi­tal­ity Awards of­fer the per­fect op­por­tu­nity to po­si­tion our brand in front of the crème de la crème of re­gional hos­pi­tal­ity in­dus­try. As an an­nual event defin­ing in­nova- tion in the food, bev­er­age and hos­pi­tal­ity in­dus­try, it is im­por­tant for SIAL Mid­dle East to be as­so­ci­ated with an event that recog­nises ex­cel­lence and in­no­va­tion in the hos­pi­tal­ity in­dus­try. Lead­ers in Hos­pi­tal­ity Awards pro­vide that per­fect plat­form where we can present our­selves to the in­dus­try be­fore the event, net­work with them while at­tend­ing the ex­cel­lent gala din­ner evening and fur­ther in­still the idea of at­tend­ing SIAL Mid­dle East with post show cov­er­age.

WHAT IS YOUR OPIN­ION OF THE MID­DLE EAST'S HOS­PI­TAL­ITY LAND­SCAPE?

The ho­tel in­dus­try is go­ing through a num­ber of changes. While new prop­er­ties are com­ing on­line all the time, there seems to be a bit of con­sol­i­da­tion also hap­pen­ing within the in­dus­try. SIAL Mid­dle East presents a rel­e­vant plat­form to source new F&B prod­ucts and food­ser­vice equip­ment which helps ho­tels, restau­rants, cafes and cater­ing in­sti­tu­tions to align their chang­ing ob­jec­tives and achieve cost ef­fi­ciency.

WHAT ARE YOUR COM­PANY'S PLANS FOR THE NEXT 12 MONTHS?

As the host of the re­gion’s largest culi­nary com­pe­ti­tion La Cui­sine, SIAL Mid­dle East wel­comes 1,000+ chefs to the event ev­ery year. Se­nior re­gional and in­ter­na­tional chefs take guided tours daily to meet with ex­hibitors at their stands, en­sur­ing the ex­hibitors with food­ser­vice of­fer­ing see just the right in­flu­encers for adop­tion of their prod­ucts in kitchens around the re­gion.

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