The Key TO The fu­ture

Dou­bletree by Hil­ton Dubai Busi­ness Bay is the first ho­tel in the re­gion to use Hil­ton’s cut­ting edge Dig­i­tal Key tech­nol­ogy. Gen­eral man­ager Remco Werkhoven be­lieves it is a game changer, finds out more, writes Pic­tures by

HotelNews Middle East - - In Profile -

Hav­ing a key to your room has been part of the au­then­tic ho­tel ex­pe­ri­ence for as long as there have been ho­tels. That isn’t about to change any­time soon but what is go­ing to change is the fact that, if you own a mo­bile phone, you are al­ready hold­ing the key to your next ho­tel room right now. Dou­bletree by Hil­ton Dubai Busi­ness Bay is the first prop­erty in the re­gion to be part of a scheme that will see guests hav­ing full ac­cess to the ho­tel’s ameni­ties by us­ing their phone to down­load the Dig­i­tal Key via the Hil­ton Hon­ors app – rather than the tra­di­tional means of a key or key­card. By down­load­ing the app, guests will also have the op­tion to choose their own rooms. Remco Werkhoven, gen­eral man­ager of the prop­erty, speaks to Ho­tel News Mid­dle East about the Dig­i­tal Key project that, he be­lieves, will rev­o­lu­tionise the in­dus­try. “Hil­ton has re­ally in­vested in this pro­gramme that will al­low you to first se­lect your room be­fore be­ing able to go straight there with­out hav­ing to pick up a key from re­cep­tion,” he says. Werkhoven says the ho­tel is the first prop­erty in the Mid­dle East to use the tech­nol­ogy – af­ter it had been in­tro­duced in the United States and Europe, pre­dom­i­nantly in the UK. The only dif­fer­ence is that, like ev­ery other ho­tel in the re­gion, guests still have show their pass­port or IDS upon check-in. But af­ter that, says Werkhoven, the ho­tel is very much their own. “We went live in the first week of March and, so far, the feed­back has been great. Peo­ple re­ally seem to like it and it gives us a lit­tle edge with guests,” he says. “We like to do things a lit­tle dif­fer­ently in this ho­tel and this is a good talk­ing point for us. It ex­cites the guests and we like to keep things new.” The need to be of­fer­ing a cut­ting-edge

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.