EMAAR CEO ON WHY YOU SHOULD BE PAYING ATTENTION TO ATM
Olivier Harnisch, chief executive officer, Emaar Hospitality Group, speaks to about why you cannot afford to miss this year’s Arabian Travel Market (ATM)…
HOW IMPORTANT AN EVENT IS ARABIAN TRAVEL MARKET TO YOUR COMPANY?
The Arabian Travel Market (ATM) is a key platform for all stakeholders in the hospitality and travel industry. In fact, Emaar Hospitality Group is the event’s official hotel partner and we see the event as strategic in supporting our business goals as well as market outreach. We are focused on highlighting our exceptional growth and footprint, as well as underlining our success as a Dubai-based brand at ATM.
At this year’s ATM, we will not only put the focus on our projects across the UAE but also our growing international footprint. We will also seek to leverage the value and engagement that we can gain through our three distinctive brands – Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels - from delegates and industry professionals from across the globe.
Our objective is to engage with the visitors at our biggest-yet interactive pavilion and provide strong insights into what makes us stand out as a provider of exceptional hospitality experiences.
WHAT WILL YOU BE DISCUSSING AT ARABIAN TRAVEL MARKET?
The key focus for us at ATM this year will be our continued story of expansion and our commitment to drive customer service excellence. We have several exciting new partnerships on the cards, details of which will be announced in due course. We will also be discussing our focus on driving innovation – and achieving our ambition to be the most innovative hospitality company in the Middle East. For us innovation, means bringing together the warmth of the human touch with the power of technology, which is key to the hospitality sector, as it will always be dependent on outstanding hosts delighting guests every time.