EMAAR CEO ON WHY YOU SHOULD BE PAY­ING AT­TEN­TION TO ATM

Olivier Har­nisch, chief ex­ec­u­tive of­fi­cer, Emaar Hos­pi­tal­ity Group, speaks to about why you can­not af­ford to miss this year’s Ara­bian Travel Mar­ket (ATM)…

HotelNews Middle East - - Atm Preview -

HOW IM­POR­TANT AN EVENT IS ARA­BIAN TRAVEL MAR­KET TO YOUR COM­PANY?

The Ara­bian Travel Mar­ket (ATM) is a key plat­form for all stake­hold­ers in the hos­pi­tal­ity and travel in­dus­try. In fact, Emaar Hos­pi­tal­ity Group is the event’s of­fi­cial ho­tel part­ner and we see the event as strate­gic in sup­port­ing our busi­ness goals as well as mar­ket out­reach. We are fo­cused on high­light­ing our ex­cep­tional growth and foot­print, as well as un­der­lin­ing our suc­cess as a Dubai-based brand at ATM.

At this year’s ATM, we will not only put the fo­cus on our projects across the UAE but also our grow­ing in­ter­na­tional foot­print. We will also seek to lever­age the value and en­gage­ment that we can gain through our three dis­tinc­tive brands – Ad­dress Ho­tels + Re­sorts, Vida Ho­tels and Re­sorts and Rove Ho­tels - from del­e­gates and in­dus­try pro­fes­sion­als from across the globe.

Our ob­jec­tive is to en­gage with the vis­i­tors at our big­gest-yet in­ter­ac­tive pav­il­ion and pro­vide strong in­sights into what makes us stand out as a provider of ex­cep­tional hos­pi­tal­ity ex­pe­ri­ences.

WHAT WILL YOU BE DIS­CUSSING AT ARA­BIAN TRAVEL MAR­KET?

The key fo­cus for us at ATM this year will be our con­tin­ued story of ex­pan­sion and our com­mit­ment to drive cus­tomer ser­vice ex­cel­lence. We have sev­eral ex­cit­ing new part­ner­ships on the cards, de­tails of which will be an­nounced in due course. We will also be dis­cussing our fo­cus on driv­ing in­no­va­tion – and achiev­ing our am­bi­tion to be the most in­no­va­tive hos­pi­tal­ity com­pany in the Mid­dle East. For us in­no­va­tion, means bring­ing to­gether the warmth of the hu­man touch with the power of tech­nol­ogy, which is key to the hos­pi­tal­ity sec­tor, as it will al­ways be de­pen­dent on out­stand­ing hosts de­light­ing guests ev­ery time.

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