Elec­trolux

An­imesh Sharma, di­rec­tor Mid­dle East Elec­trolux talks to about the com­pany’s laun­dry equip­ment range… Ho­tel News Mid­dle East

HotelNews Middle East - - Marketplace & Products -

WHAT IS YOUR BEST-SELL­ING PROD­UCT?

Our best-sell­ing prod­ucts are high-spin wash­ers and dry­ers.

WHAT IS UNIQUE ABOUT IT?

The washer in­cludes a Com­pass Pro mi­cro­pro­ces­sor which of­fers a large dis­play and one con­trol knob for easy pro­gram se­lec­tion. With the au­to­matic sav­ings set­ting the ma­chine weighs the linen and ad­justs the amount of wa­ter and en­ergy ac­cord­ing to the load. This leads to con­sid­er­able changes if the ma­chine is not fully loaded.

The dry­ers have an ax­ial air­flow and tight con­struc­tion which al­lows for low en­ergy con­sump­tion.

WHAT IS THE MOST IM­POR­TANT FEA­TURE OF THE PROD­UCTS AND SER­VICES YOU PRO­VIDE?

We de­sign and sup­ply prod­ucts and ser­vices with the cus­tomer in the cen­tre of our minds. All our prod­ucts are the most ef­fi­cient in the mar­ket, of­fer­ing the low­est pos­si­ble util­ity con­sump­tion and op­ti­mise deter­gent con­sump­tion based on the load in the ma­chine. This en­ables the cus­tomer to save more dur­ing daily op­er­a­tions.

WHAT ARE THE LAT­EST TRENDS IN YOUR SEC­TOR?

The mar­ket is mov­ing to­wards greener so­lu­tions in the re­gion. For that we have La­goon Ad­vanced Care (LAC), an eco-friendly wa­ter based clean­ing which is a com­plete re­place­ment for the tra­di­tional dry-clean­ing. LAC does not use any kind of sol­vents/ hy­dro­car­bons which are harm­ful. This is a much more ef­fi­cient, eco­nomic and green clean­ing so­lu­tion. An­other at­trac­tive part is that we can also use these ma­chines as a nor­mal washer and dryer; if they are not pro­cess­ing the del­i­cate gar­ments. So they are es­sen­tially a two in one ma­chine.

WHAT TYPE OF HO­TEL OP­ER­A­TION DO YOU CATER FOR?

We cater to OPL and guest valet laun­dry in the ho­tels, pro­vid­ing a com­plete so­lu­tion to our cus­tomer.

WHAT SORT OF MAIN­TE­NANCE SER­VICE DO YOU OF­FER YOUR CLIENTS?

We have a net­work of dis­trib­u­tors in the re­gion, who pro­vide main­te­nance in dif­fer­ent pack­ages such as an on-call ser­vice and also yearly main­te­nance con­tracts.

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