ON VIEW

Identity - - DESIGN FORMULA -

New­comer 4K (also known as UHD and Ul­tra HD) ruled the roost at this year’s Con­sumer Elec­tron­ics Show (CES) in Las Ve­gas. For those not in the know, 4K is the next step in TV pic­ture qual­ity, dis­play­ing four times the de­tail of cur­rent high-def­i­ni­tion TVs. This trans­lates to bet­ter bright­ness, greater con­trast and more vi­brant colours, re­sult­ing in more depth and de­tail than ever be­fore.

It’s not just a boost in pic­ture qual­ity that’s prov­ing pop­u­lar. “It used to be that a 55-inch screen was the stan­dard size,” says Me­lanie Mal­colm of CEDIA-ac­cred­ited Bespoke Home Cine­mas. “Now, we’re see­ing these sized screens trans­fer­ring to the bed­room, while 65-inch or even 75-inch screens are dis­played in mod­ern me­dia rooms. These screens are much more beau­ti­ful than they used to be, at­trac­tively de­signed and de­tailed from ev­ery angle.”

Most of us ex­pect en­hanced sound qual­ity when we in­vest in a new su­per- sized TV. It’s no sur­prise, then, that the sound bar mar­ket is go­ing from strength to strength. At the 2016 Sam­sung Euro­pean Fo­rum in Monaco, Sam­sung un­veiled the lat­est ad­di­tions to its au­dio prod­uct line-up, in­clud­ing the HW-K950 sound bar – the com­pany’s first to fea­ture Dolby At­mos – and a sound bar pack­age, in­clud­ing two Dolby At­mos-en­abled wire­less rear speak­ers to de­liver three-di­men­sional sur­round sound.

A suc­cess­ful me­dia room also needs an im­proved view­ing ex­pe­ri­ence. Me­lanie notes that the tra­di­tional fire­place and man­tel are now dis­ap­pear­ing from many of the projects that she works on. “In their place we are see­ing ethanol and rib­bon fires be­ing fit­ted, which al­lows us to hang screens above the fire at a much lower height.” Not only does this give a bet­ter room aes­thetic, but is also af­fords a bet­ter view­ing ex­pe­ri­ence.

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