01 AMSTERDAM MY GENERATION
Amsterdam is the tenth location for the hostel-hotel Generator brand, aimed at low-budget travellers. Toronto-based DesignAgency, the global design partner of Generator, has revitalised a former university building and zoological museum by turning it into a 168-room property, preserving original architectural details of the 100-year-old brick structure while lining the halls with contemporary art.
The design mixes the history and charm of the building with Dutch references from folk culture and iconic design, as well as custom contemporary art and the playful lighting that is synonymous with the Generator brand. Partnerships with local businesses such as coffee vendor Stooker Roasting Company and VanMoof bicycles have helped integrate the project into its surroundings.