Identity - - ANTENNAE -

Am­s­ter­dam is the tenth lo­ca­tion for the hos­tel-ho­tel Gen­er­a­tor brand, aimed at low-bud­get trav­ellers. Toronto-based De­signA­gency, the global de­sign part­ner of Gen­er­a­tor, has re­vi­talised a for­mer univer­sity build­ing and zo­o­log­i­cal mu­seum by turn­ing it into a 168-room prop­erty, pre­serv­ing orig­i­nal ar­chi­tec­tural de­tails of the 100-year-old brick struc­ture while lin­ing the halls with con­tem­po­rary art.

The de­sign mixes the his­tory and charm of the build­ing with Dutch ref­er­ences from folk culture and iconic de­sign, as well as cus­tom con­tem­po­rary art and the play­ful light­ing that is syn­ony­mous with the Gen­er­a­tor brand. Part­ner­ships with lo­cal busi­nesses such as cof­fee ven­dor Stooker Roast­ing Com­pany and VanMoof bi­cy­cles have helped in­te­grate the project into its sur­round­ings.

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