PETAL POWER

Identity - - FORUM -

SIA, the glob­ally rec­og­nized brand known for their lush silk flow­ers re­cently part­nered with IDde­sign, a lead­ing in­ter­na­tional home lifestyle brand. They hosted an ex­clu­sive flo­ral work­shop con­ducted by Su­sana Gar­cia San­tos, ex­pert florist and Se­nior Vis­ual Mer­chan­diser from SIA head­quar­ters in France. She pre­sented flo­ral ar­range­ments, cap­ti­vat­ing bou­quets to il­lus­trate dif­fer­ent styles, and launched SIA’s lat­est Spring-Sum­mer Col­lec­tion in the UAE, which in­cludes Hy­drangea, Scabiosa, Peony and Orchids amongst oth­ers. 04 341 3434 / id­de­signuae.com

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