Work ex­pe­ri­ence

This month, Work­tech 17 Dubai is bring­ing pro­fes­sion­als to­gether to ex­plore the fu­ture of work and the con­tem­po­rary of­fice.

Identity - - CONTENTS - TEXT: JOANNE MOLINA

Work­tech 17 Dubai is bring­ing pro­fes­sion­als to­gether to ex­plore the fu­ture of work and the con­tem­po­rary of­fice

With the labour force in flux and globalisation ne­ces­si­tat­ing the re-think­ing of the na­ture and scope of work, top cor­po­rate lead­ers re­alise that pre­par­ing for the fu­ture of the mod­ern work­place is the key to suc­cess. To ad­dress this and many other con­tem­po­rary is­sues, the MENA re­gion is pleased to be wel­com­ing Work­tech 17 Dubai (26 Septem­ber).

The event is hosted at the breath-tak­ing new Ad­dress Boule­vard Ho­tel – de­signed by 2016 iden­tity De­sign Award-win­ner Atkins Global – whose mag­nif­i­cent 63 sto­ries boast jaw-drop­ping views of the lake below and of the Burj Khal­ifa tower. Its ar­chi­tec­tural ap­ti­tude is ri­valled only by its lux­u­ri­ous con­tem­po­rary in­te­ri­ors by HBA (Hirsch Bed­ner As­so­ci­ates).

Spon­sored by Ha­worth, Orange­box, Hu­man Space, The Fur­ni­ture Com­pany, Kvadrat Soft Cells and Teknion, the show will wel­come in­ter­na­tional and local se­nior pro­fes­sion­als from real es­tate, fa­cil­i­ties, HR, tech­nol­ogy, ex­ec­u­tive man­age­ment, ar­chi­tec­ture and de­sign, while pro­fes­sional ad­vi­sors will use mul­ti­ple plat­forms to dis­cuss how work­places can best pre­pare for the fu­ture.

Lead­ing the con­fer­ence will be Philip Ross – CEO of UnGroup (the busi­ness be­hind UnWired and UnWork) and chair­man of Cord­less Con­sul­tants and a founder of Build­ing Zones and Build­ing Sus­tain­abil­ity – who will present his thoughts on ‘ the new dig­i­tal / app-cen­tric work­place’.

Uli Blum, As­so­ci­ate at Zaha Ha­did Ar­chi­tects, will ex­am­ine the self-learn­ing work­place, and ad­dress how the of­fice build­ing can re­veal daily us­age pat­terns and de­velop into a con­tin­u­ously evolv­ing ecosys­tem.

With his talk ‘ In­vis­i­ble Cities: Peo­ple, Place and the Fu­ture’, Primo Or­pilla, Co-founder and Prin­ci­pal of Stu­dio O+A, will share the lat­est trends and ideas from the USA, in­clud­ing the blurred lines be­tween work and life and the in­te­gra­tion of younger work­ers into the work­force. Based in San Francisco, he is one of the world’s most in­no­va­tive de­sign­ers’ whose port­fo­lio in­cludes some of the most cut­ting-edge work­places in Sil­i­con Val­ley and be­yond. His work for Mi­crosoft, Ever­note, Face­book, AOL, Yelp, Levi Strauss and many oth­ers has pushed the bound­aries and in­tro­duced a range of new ideas and con­cepts. In 2015, Or­pilla and part­ner Verda Alexan­der were in­ducted into In­te­rior De­sign magazine’s Hall of Fame, and in 2016 O+A won the Cooper He­witt De­sign Award for In­te­rior De­sign.

Brian Kelly, Sales Direc­tor of Ha­worth Mid­dle East and Africa, will present Ha­worth An­a­lyt­ics – a new tech­nol­ogy de­signed to re­duce cor­po­rate real es­tate costs. Through a com­bi­na­tion of qual­i­ta­tive and quan­ti­ta­tive data col­lec­tion, the tech­nol­ogy pro­duces a re­port on work­place util­i­sa­tion. De­ci­sion-mak­ers can then lever­age this in­for­ma­tion to re­duce the num­ber of va­cant work­places, re­sult­ing in sig­nif­i­cant sav­ings.

Carla M Arias, As­sis­tant Pro­fes­sor of In­te­rior De­sign, Cana­dian Univer­sity Dubai, will speak on the im­por­tance of un­der­stand­ing nat­u­ral work­ing en­vi­ron­ments. She will dis­cuss how the the­ory of ‘ bio­philia’ in the work­place can en­gage em­ploy­ees and clients, and how to in­te­grate health and well­be­ing into ev­ery­thing we do.

An­other key speaker will be Sean Heck­ford, In­ter­na­tional Cor­po­rate Real Es­tate and Fa­cil­i­ties Direc­tor for Par­sons. His area of re­spon­si­bil­ity in­cludes all lo­ca­tions out­side of North and South Amer­ica, with a fo­cus on the MEA re­gion, in-line with Par­sons’ global growth and de­liv­ery strat­egy. He pri­mar­ily works from the re­gional head of­fice in Abu Dhabi yet, due to a busy trav­el­ling sched­ule, must re­main ex­tremely flex­i­ble and able to op­er­ate and man­age his port­fo­lio from any­where.

Philip Ross

Uli Blum

Primo Or­pilla

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