07 AUSTIN, TEXAS CENTRE OF ATTENTION
Construction work has started on SXSW Centre, the new headquarters of South by Southwest, an Austin-based company that produces the annual SXSW music, film and interactive festival. The 13-storey, 26,000-square metre complex will consolidate the firm’s various campuses and promote creative collaboration. Designed by Pei Cobb Freed & Partners, the centre features a glass-clad façade which shapes a public plaza complete with rain gardens, seating and pedestrian pathways. It is also home to a green roof with covered patio, retail and dining facilities, along with a parking garage for 300 vehicles. The project is due to be completed next year.