Re­gional ac­cent

Mai­son & Ob­jet Paris 2018 will be of­fer­ing an ex­cep­tional show­case for top young Le­banese de­sign­ers

Identity - - CONTENTS - TEXT: JOANNE MOLINA

Akey in­dus­try event for de­sign­ers, ar­chi­tects and brands look­ing to ex­pand their global plat­form, Mai­son & Ob­jet Paris show

(7-11 Septem­ber) has been de­signed to be bet­ter than ever this year. Not only are this year’s Ris­ing Tal­ents Awards be­ing given to tal­ented de­sign­ers from Beirut, but the theme and for­mat of the show have both changed to re­flect a de­sire to shift the ethos of the in­dus­try in the­ory and praxis – aims that are also re­flected in Ramy Flis­cher be­ing named De­signer of the Year.

This year, the show has been dra­mat­i­cally re­struc­tured to cre­ate a stream­lined and clear plat­form us­ing two cat­e­gories: ‘ Mai­son’ and ‘Ob­jet’. The new ‘Mai­son’ cat­e­gory is or­gan­ised into four realms: ‘ Unique & Eclec­tic’; ‘To­day’; ‘ For­ever’; and ‘Craft’. The new, clearer ‘Ob­jet’ di­vi­sion has seven cat­e­gories: ‘Cook & Share’; ‘Smart Gift’; ‘ Fash­ion Ac­ces­sories’; ‘ Kids & Fam­ily’; ‘Home Ac­ces­sories’; ‘Home Fra­grance’; and ‘Home Linen’.

The show’s com­pelling theme, ‘ Vir­tu­ous’, was de­vel­oped by the trend fore­cast­ing agency Nel­lyRodi. Vin­cent Gré­goire, the agency’s Cre­ative Di­rec­tor, ex­plains: “The dis­rup­tions that are af­fect­ing our daily life en­vi­ron­ments have grown so deep that we are now fac­ing the ur­gent ne­ces­sity to change things on all lev­els. We must put an end to this shift to­wards gen­er­alised over­stim­u­la­tion. We need new rules, a more vir­tu­ous ethic, [and] in­no­va­tive so­lu­tions for al­ter­na­tive growth and con­sumer prac­tices.”

De­signer of the Year, Ramy Fis­chler, is a model for this nu­anced way of think­ing about de­sign. The Bel­gian-born, Paris-based de­signer is known for his eclec­tic range of projects that are in­spired equally by fic­tion and col­lab­o­ra­tion. In­stead of fo­cus­ing on in­te­ri­ors and prod­ucts, the show has taken a dif­fer­ent turn and fo­cused de­cid­edly on his more vi­sion­ary projects.

Fis­chler is cur­rently work­ing as a scenog­ra­pher for Opéra Comique, and as an en­tre­pre­neur de­signer he is in­volved in the de­vel­op­ment of Nu!, a zero-waste cor­po­rate ca­ter­ing ser­vice based on lo­cal and di­rect pro­duce sourc­ing. He has also re­ceived a com­mis­sion from Re­fet­to­rio Paris, a soup kitchen for the home­less and refugees, ini­ti­ated by Italy’s

most prom­i­nent chef, Mas­simo Bot­tura, and es­tab­lished in­side the Foyer de la Madeleine.

He is also col­lab­o­rat­ing with Ni­cola Delon, founder of stu­dio En­core Heureux, to cre­ate be­spoke dé­cor made from re­cy­cled build­ing ma­te­ri­als. Fi­nally, he has re­cently started two new projects on the Champs-Élysées: a palace ho­tel and a new con­cept of film theatre.

The en­tire MENA re­gion is cel­e­brat­ing the hon­oured re­cip­i­ents of this year’s this year’s Ris­ing Tal­ents. With the suc­cess of the pre­vi­ous edi­tions, the Ris­ing Tal­ents Awards have be­come a ma­jor event for the world­wide de­sign com­mu­nity.

Le­banon’s de­sign­ers will present their work dur­ing the up­com­ing edi­tion, to be held at the Parc des Ex­po­si­tions de Paris Nord Villepinte. Bridg­ing the gap be­tween East and West, the event has been placed un­der the pa­tron­age of Rabih Kay­rouz, whose fash­ion la­bel has con­trib­uted im­mensely to the world­wide pop­u­lar­ity of Le­banese style over the years.

Rep­re­sent­ing the fu­ture of Le­banese de­sign, the hon­ours went to Carlo Mas­soud, Marc Dibeh, Carla Baz, Anastasia Nys­ten, Caramel Stu­dio and Paola Sakr; who have been cho­sen by the mem­bers of the Ris­ing Tal­ents Awards Jury as rep­re­sent­ing the fu­ture of Le­banese de­sign.

Cher­ine Ma­grabi, founder of Le­banese de­sign plat­form House of To­day, says: “This new gen­er­a­tion shares one com­mon trait: op­ti­mism. At a time when Le­banon is fac­ing grim prospects and chal­lenges to solve its prob­lems, these young de­sign­ers pro­duce pieces that ex­press hap­pi­ness. From their of­fices in Beirut, they share their hope to over­come the clichés that the rest of the world has im­posed on the coun­try.”

Mirage mu­sic box by Stu­dio Caramel

Bishop side ta­bles by Carla Baz

Clock­wise from top left: Carlo Mas­soud, Paola Sakr, Marc Dibeh, Anastasia Nys­ten, Stu­dio Caramel, Ramy Fis­chler (De­signer of the Year), Carla Baz

Apart­ment in Monaco by Ramy Fis­chler, 2016

Some­where Un­der the Leaves by Marc Dibeh

Morn­ing Rit­ual by Paola Sakr

Snowflake can­dle by Anastasia Nys­ten

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