XBD Col­lec­tive TAWS Print­ing

Identity - - ID DESIGN AWARDS 2018 - Spon­sor: Jalapeno Trad­ing

The main de­sign in­spi­ra­tion for this project was the his­tory of the brand, which was es­tab­lished in the UK in 1978. To ac­cen­tu­ate this her­itage, the de­sign­ers opted to use raw ma­te­ri­als used in print­ing houses dur­ing the 1970s.

They re­searched old typ­ing tech­niques and early print­ing press ma­chin­ery and in­cor­po­rated them into the de­signs. Most im­por­tantly, they sourced vin­tage items – such as the print­ing press ma­chin­ery found in the en­trance area and the orig­i­nal wrought iron guil­lo­tine lo­cated at the end of the cor­ri­dor – to cap­ture the essence and au­then­tic­ity of the brand.

Upon en­ter­ing, guests are met with vin­tage-style typ­ing let­ters made from brushed bronze, which hang spo­rad­i­cally on cus­tom-made wooden pan­els. This sets the in­dus­trial tone of the de­sign while dis­play­ing the his­tor­i­cal roots of the brand.

Cus­tom-made shelv­ing units in ve­neer, and till colour and lac­quered dis­play cab­i­nets are placed through­out the en­trance and con­tinue into the cor­ri­dor, the small meet­ing room and the con­fer­ence area for show­cas­ing the com­pany’s work. XBD paired th­ese with be­spoke light boxes for back­lit graph­ics. The light­ing cho­sen is in keep­ing with the in­dus­trial look and feel and adds quirk­i­ness to the spa­ces.

XBD Col­lec­tive team with Thierry Van Durme, Man­ag­ing Part­ner, Jalapeno Trad­ing

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.