XBD Collective TAWS Printing
The main design inspiration for this project was the history of the brand, which was established in the UK in 1978. To accentuate this heritage, the designers opted to use raw materials used in printing houses during the 1970s.
They researched old typing techniques and early printing press machinery and incorporated them into the designs. Most importantly, they sourced vintage items – such as the printing press machinery found in the entrance area and the original wrought iron guillotine located at the end of the corridor – to capture the essence and authenticity of the brand.
Upon entering, guests are met with vintage-style typing letters made from brushed bronze, which hang sporadically on custom-made wooden panels. This sets the industrial tone of the design while displaying the historical roots of the brand.
Custom-made shelving units in veneer, and till colour and lacquered display cabinets are placed throughout the entrance and continue into the corridor, the small meeting room and the conference area for showcasing the company’s work. XBD paired these with bespoke light boxes for backlit graphics. The lighting chosen is in keeping with the industrial look and feel and adds quirkiness to the spaces.
XBD Collective team with Thierry Van Durme, Managing Partner, Jalapeno Trading