On the Record

Infusion Magazine - - LOOK AND LISTEN -

Long-run­ning house night au­dio tonic launched their imprint nearly 4 years ago, and haven’t looked back since, gain­ing recog­ni­tion and sales across the world. We sat down with la­bel head and hot-shot mu­sic pro­ducer Raxon to find out more about how they did it…

The worst thing is… Go­ing through demos that do not even re­late to la­bel, I’ve re­cieved hip hop and EDM more than once. A least do some re­search be­fore you press send…

Our big­gest seller is… Jimpster’s Remix of ‘Don Fly Away’ and Kolombo’s remix of ‘Stan­ton.’

We’ve had sup­port from… John Dig­weed, Danny How­ells, Steve Lawer, Danny Tanaglia, Betoko, DJT, Kruse & Neurn­berg just to name a few.

What does your la­bel sound like? For­ward think­ing house mu­sic.

The best on­line por­tal for us is… Beat­port and Trax­ource.

How do you make your­self stand out? Sim­ply by not fol­low­ing the trends and to be con­sis­tent.

You should keep an eye out for… AT033.

How does a smash hit hap­pen?

Sadly in most cases th­ese days it’s not en­tirely about the qual­ity of the tune, it’s all about fea­ture place­ment in Beat­port’s main page and also genre sec­tion place­ment. DJ charts also make a dif­fer­ence.

How in­volved are you with UAE pro­duc­ers, how can peo­ple get in touch with you?

There are many great pro­duc­ers in town no doubt about that, but some­times I feel a sense of giv­ing up. I know ex­actly the feel­ing, that feel­ing af­ter putting so many hours in the stu­dio be­hind mak­ing a track then be­ing ex­cited to send it to la­bel then in a mat­ter of sec­onds you could get a re­sponse say­ing that it’s not for the la­bel.

This some­times puts peo­ple off and they get the frus­trated. Wel­come to the mu­sic world, it’s all about that, and you should not get frus­trated. In fact that should make you go back and work a bit harder, it’s all a huge learn­ing process, im­prov­ing your skills in the stu­dio ev­ery­time you go back and work more. O ur demo ad­dress is on our web­site and so­cial me­dia, and yes we check ev­ery sin­gle demo but un­for­tu­natley due to the vol­ume of demos we re­ceive, we can­not an­swer back to each and ev­ery sin­gle one, but we do lis­ten to ev­ery­thing. How hard is it to make money as a record la­bel? Any record la­bel ex­ists as an ex­pen­sive busi­ness card, the real money is in la­bel par­ties and be­ing present in the ma­jor events that hap­pen ever year such as Sonar and ADE. It’s ex­actly like be­ing a pro­ducer, you don’t re­ally make money off sell­ing track, it’s when you start get­ting booked to play be­cause you made th­ese tracks, that’s where the money is…

And what’s next for your la­bel? We are on to our 32nd re­lease now with Brazil­ian gi­ant We­hbba and we are slow­ing down a bit with the pace of re­leases and fo­cus­ing more on big­ger names on the la­bel, such as Climers, Ro­driguez Jr, Shall Ocin. So keep your ears pealed for what’s com­ing next…

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.