We bring you the de­tails of the big­gest IIFA ever

Khaleej Times - City Times - - FRONT PAGE - arti@khalee­j­times.com ARTI DANI

GUESS WHAT? THIS time, the much-loved In­ter­na­tional In­dian Film Academy (IIFA) 2017 Awards night is tak­ing place in the city that never sleeps – New York. The city will host the highly an­tic­i­pated 18th Edi­tion of the IIFA Week­end and Awards cer­e­mony on July 14 and 15. This is the first time the event is be­ing held in NYC.

The ex­trav­a­gant cel­e­bra­tion of In­dian cinema will be held at the Metlife Sta­dium (known glob­ally as the Rolls Royce of venues).

An­dre Tim­mins, Di­rec­tor, Wizcraft In­ter­na­tional and the pro­ducer and cre­ator of IIFA told Khaleej Times over the phone that this will be the big­gest IIFA event so far. “We will cre­ate a col­lab­o­ra­tion be­tween Bol­ly­wood and Hol­ly­wood big­gies like Net­flix, Ama­zon, etc. We want to make Bol­ly­wood more global hence we chose New York as a host­ing venue.

“The whole idea is to cap­i­talise on the Hol­ly­wood mar­ket by get­ting Ama­zon and Net­flix on board with us. Many peo­ple are mi­grat­ing to Ama­zon and Net­flix in­ter­na­tion­ally. Ama­zon has done work with Farhan Akhtar, Karan Jo­har and Pra­soon Joshi in the past. I think our stars too will mi­grate to that space be­cause they have the op­por­tu­nity to pro­duce good con­tent. New York is the right place for us and we are al­ready get­ting a great re­sponse,” he added.

The IIFA Vot­ing Week­end took place re­cently in Mum­bai where mem­bers of the In­dian film fra­ter­nity showed their sup­port to­wards IIFA by com­ing for­ward to vote for their peers.

An­dre told us that the In­dian film in­dus­try is out to make NYC wit­ness 48 hours of non­stop ex­cite­ment and en­ter­tain­ment like no other. “From the con­tent per­spec­tive, we are do­ing a lot of col­lab­o­ra­tion. We are go­ing to bring in the big stars from In­dian cinema. There will be mu­sic work­shops and mas­sive events at Times Square which will be free to the pub­lic. We are also ex­pect­ing many Hol­ly­wood celebri­ties to join us for the star-stud­ded cel­e­bra­tion.”

The IIFA week­end has hosted many movie pre­mieres in the past and An­dre re­vealed that this time, quite a few Bol­ly­wood films are fight­ing for space to pre­miere at the fes­ti­val.

Over the years, Hol­ly­wood celebri­ties like An­gelina Jolie, Jackie Chan, Thora Birch, Kylie Minogue, John Tra­volta, Hilary Swank and Kevin Spacey have all graced IIFA. Apart from Bol­ly­wood big­wigs, South In­dian movie in­dus­try su­per­stars like Ra­jinikanth, Na­gar­juna, Ka­mal Haasan are also ex­pected to at­tend this year’s cer­e­mony.

Tickets for the event go on sale start­ing April 19.

At IIFA, we do not have a jury. Forms are sent out to var­i­ous pro­duc­tion houses and they send it back to us with de­tails of their movies. We then put those en­tries out. Dan­gal did not send an en­try. We would love Dan­gal to part of IIFA. We love Aamir Khan and the new girls who made their de­but in the movie. Dan­gal is a fan­tas­tic film. It is sad that the film is not part of IIFA.” An­dre Tim­mins

Raz­zle daz­zle Deepika Padukone en­ter­tains with her dance num­ber at IIFA Madrid

Lungi dance: Kevin Spacey, Shahid Kapoor, Deepika Padukone and Farhan Akhtar match steps in lungis

Shake a leg: John Tra­volta and Hrithik Roshan at an ear­lier IIFA

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