Sak­ina Ahmed brings con­cept saris to Dubai

Khaleej Times - City Times - - BUZZAROUNDTOWN - ENID PARKER enid@khalee­j­


de­signer Sak­ina Ahmed will be show­cas­ing her stylish takes on the tra­di­tional In­dian sari at the Mod­ern Woman Show, a life­style ex­hi­bi­tion that kicks off at Dubai World Trade Cen­tre to­day. From a hum­ble start with a sin­gle ar­ti­san in her own garage, Sak­ina’s creative flair for blend­ing the tra­di­tional with the mod­ern and her ex­per­tise with zardozi work have cat­a­pulted her into the spot­light with the cre­ation of multi-na­tional de­signer la­bel Nee­dle Eye, that caters to clients world­wide.

In a chat with City Times, Sak­ina spoke about the col­lec­tion she’s bring­ing to Dubai, which in­cludes lehen­gas, anarkalis and fu­sion Western dresses, as well as con­cept saris. “A con­cept sari is ba­si­cally a new twist to the tra­di­tional sari, lend­ing it a more con­tem­po­rary touch and bring­ing dif­fer­ent vari­a­tions in its form, with­out los­ing the essence of its ba­sic look. It’s eth­nic, yet chic; easy-to-wear and com­fort­able to carry. These new-look saris have em­bod­ied the same el­e­gance of the tra­di­tional at­tire, but they do al­low one to be a lit­tle more ex­per­i­men­tal with the way it’s draped,” she ex­plained.

And how long does each sari take to cre­ate? “It de­pends on the de­sign and em­bel­lish­ment that is done on the sari. For ex­am­ple, a de­sign that in­volves em­broi­dery work can take any­where be­tween two days to 15 days depend­ing on the in­tri­cacy of the work. And a non-em­broi­dery sari can be com­pleted within one to five days, depend­ing on the drapes set.”

When asked if she sees her work as a rein­ven­tion of the tra­di­tional six-yard sari, she said, “Def­i­nitely. As men­tioned ear­lier, the en­tire con­cept is a rein­ven­tion of the tra­di­tional style. We use al­most the same amount of fab­ric in our de­signs, and at times even more to bring that sar­to­rial flow and el­e­gance. The beauty of our con­cept saris, which are priced be­tween Dhs1,500-25,000, is that while they have a mod­ernised look, they still cling to the orig­i­nal de­sign cre­at­ing a beau­ti­ful fu­sion.”

Is this an at­tempt to make the sari pop­u­lar among the younger gen­er­a­tion? “Great ques­tion. Yes, we are cer­tainly try­ing to get the younger gen­er­a­tion ex­cited about the sari and keep them closer to our cul­ture. Young­sters nowa­days are very fash­ion savvy and love to ex­per­i­ment. Yet, they don’t want to be en­cum­bered with clothes that are not easy-to-wear. In con­cept saris they have found a com­bi­na­tion that val­ues com­fort as much as style.”

De­siger Sak­ina Ahmed (in­set) says con­cept saris are eth­nic, yet chic

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