Bol­ly­wood in a state of flux

Khaleej Times - City Times - - YOUR DAILY DOSE OF BOLLYWOOD -

Most Bol­ly­wood films did not work at the box of­fice this year. The con­tent of those movies was bad, no doubt it but we must also un­der­stand that the In­dian film in­dus­try is fac­ing a big threat through the dig­i­tal plat­form. With so many op­tions to watch good con­tent on­line, the au­di­ences have been very harsh on bad con­tent. When we asked Vidya about this sit­u­a­tion, she said the in­dus­try needs a big round of re-eval­u­a­tion. “This phase is go­ing to com­pel peo­ple to re-eval­u­ate their choices and in­vest more time in con­tent cre­ation, in writ­ing and de­vel­op­ment of scripts. It is a good time that we are go­ing through. The in­dus­try is in a state of flux. Also, the eco­nom­ics of the in­dus­try has to be re­vis­ited.”

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