Net­flix is dis­rupt­ing the sys­tem in In­dia: Mad­huri

Khaleej Times - City Times - - YOUR DAILY DOSE OF BOLLYWOOD -

NET­FLIX’S IN­DIAN CON­TENT has of­ten been char­ac­terised as niche by the crit­ics due to lack of main­stream fea­tures as com­pared to its ri­vals but Mad­huri Dixit be­lieves the stream­ing gi­ant has dis­rupted the film in­dus­try.

“I think stars will al­ways be the stars but this is like a ground break­ing thing where you dis­rupt the sys­tem and Net­flix is do­ing that,” Dixit said at a panel dis­cus­sion dur­ing the See What’s Next: Asia event in Sin­ga­pore.

The 51-year-old ac­tor said Net­flix pro­vided the op­tions to its users and to drive her point home, she cited the ex­am­ple of her Marathi fea­ture Bucket List and its Hollywood name­sake star­ring Jack Ni­chol­son and Mor­gan Free­man. “The thing is that peo­ple choose what­ever they want when­ever they want. I did Bucket List re­cently and when I type it in, it of­fered me Jack Ni­chol­son and Mor­gan Free­man’s Bucket List. So you have choices, gen­res and all that you like, even sug­ges­tions. It’s a dis­rup­tor. I think it has a long way to go. Cin­ema will al­ways be there but Net­flix gives you free­dom to make what­ever you want to make.”

“There are two mag­i­cal things in the world. One is the­atre or cin­ema and the other is in­ter­net. Net­flix is a great mar­riage be­tween th­ese two. If we had the in­fra­struc­ture that we do to­day, 20 years ago then it would have been great be­cause even though Hum Aapke Hai Kaun...! was very well re­ceived de­spite not hav­ing Net­flix and ev­ery­thing it would have mag­ni­fied,” Mad­huri said.

Mad­huri will make her de­but on Net­flix with her Marathi pro­duc­tion ti­tled 15th Au­gust. The satir­i­cal film, set in Mum­bai, is about the strug­gles of mid­dle class In­dia. PTI

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