Multi-pronged promotional strategies
The Italian Trade Agency has designed a multi-pronged strategy to help Italian companies approach the UAE market. Firstly, it focuses on increasing the presence of Italian SMEs in main food trade fairs in the country, such as Speciality Food Festival, Gulfood or Taste of Abu Dhabi, as these are important promotional platforms to approach the market.
During these events, it aims to intensify communication activities to improve awareness among consumers and distributors about the quality and uniqueness of Italian products through seminars and culinary demonstrations performed by professional chefs.
The Agency is now doubling its efforts to provide expert advice to Italian firms about market and compliance regulations required to be able to sell their products in the market.
With a focus on accessibility, the Italian Trade Agency is currently engaging in a strategic partnership with one of the largest retail chains in the region, the LuLu Group, for the dedicated promotion of Italian food products within their representative hypermarkets in the Gulf region.
Gianpaolo Bruno, Trade Commissioner to the UAE, Oman and Pakistan at the Italian Trade Agency; Valentina Setta, Consul General of Italy in Dubai; and Liborio Stellino, Ambassador of Italy to the UAE.