taste of Abu Dhabi Festival 2017 November 9 to 11, 2017
With over 30,000 visitors expected, Taste of Abu Dhabi Festival is back with its 4th edition. The Festival is a unique event which brings together exclusive restaurants, world-class chefs, cooking classes and a series of innovative and interactive demonstrations. This year, the Italian Trade Agency will dedicate more than 600 square metres to Italian products and ingredients, organising business meetings and educational activities and hosting two restaurants and a cooking theatre with Michelin-starred chefs and food artisans. There will also be free entertainment and culinary demonstrations with traditional fresh pasta makers and acrobatic pizza chefs.
The Lulu Group Promotion November 20 to 26, 2017
The second initiative is a series of promotional activities at major LuLu Supermarkets in the Gulf region, set during the ‘Week of the Italian Cuisine in the World’. Italian food products will be showcased in-store with the aim of increasing LuLu’s customer awareness and improving the penetration of Italy’s food brands and products throughout this region and market. ITA will also work towards educating consumers on the importance of quality assurance marks, such as the PDO/PGI certifications. This initiative is the first partnership of its kind, and will hopefully set the standard for future similar collaborations in the region.
Second Week of the Italian Cuisine in the World November 20 to 26, 2017
Now in its second edition, the Week of the Italian Cuisine in the World brings together dozens of Michelin-starred chefs and culinary experts, from the best Italian restaurants in Dubai and Abu Dhabi. The event is part of The Extraordinary Italian Taste, a worldwide initiative endorsed by the Italian Government to promote authentic Italian food products.
gulfood 2018 February 18 to 22, 2018
Joining one of the biggest international platforms dedicated to the food and hospitality sector, Italy will showcase its authentic range of products and expertise at the annual Gulfood 2018. The country will be among 5,000-plus exhibitors at the event, which sees attendance from local, regional and international visitors from all over the world interested in networking and business opportunities.