Mo­bile makes mar­ket­ing easy

Khaleej Times - - OPINION -

Mo­bile mar­ket­ing of­fers pow­er­ful op­por­tu­ni­ties for mar­keters. In fact, it has now be­come vi­tal to in­clude mo­bile in the mar­ket­ing mix for bet­ter re­sults.

Ad­vAnt­ges:

Users carry their mo­bile phones with them al­ways

Cre­at­ing con­tent for mo­bile de­vices is sim­pler, less ex­pen­sive Con­tent can be eas­ily shared Mi­croblog­ging plat­forms like Twit­ter can be highly ben­e­fi­cial User re­sponse can be tracked in­stan­ta­neously

dis­Ad­vAnt­ges:

Mo­bile mar­keters need to re­spect users’ pri­vacy Mar­keters must ob­tain con­sent from cus­tomers and should make it easy for them to opt out. nav­i­ga­tion could be dif­fi­cult even if it has a touch­screen.

KHALEEJ TIMES GRAPHIC

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