False information and fake news spewing hate have gone unchecked on Facebook for far too long and it is time to rein in its power. Governments should have acted long ago but advertisers are doing it now by opting out. Let’s be clear here. FB is no longer just a social media platform, it is an unoriginal news media that is used by some to peddle hate in the name of free speech which is unacceptable. FB must play by the media rules or pay the price for promoting hate speech.