Su­per­dona

L’Officiel Middle East (English) - - Contents - BY LÉA TRICHTER-PARIENTE

Born in south­ern Italy, in Reg­gio Cal­abria, Donatella stud­ied lan­guages at the Univer­sity of Florence be­fore em­bark­ing with her brother Gianni on his Ver­sace ad­ven­ture. As a sis­ter, best friend and muse of the cou­turier, she as­sists with all the col­lec­tions, takes part in each of his de­ci­sions, su­per­vises all the leg­endary ad­ver­tis­ing cam­paigns signed Richard Ave­don, Irv­ing Penn or Hel­mut New­ton and is en­trusted 1994, the artis­tic di­rec­tion of Ver­sus, Ver­sace’s re­bel­lious sis­ter brand. Fol­low­ing the tragic death of Gianni in 1997, she took the reigns of the com­pany. In a beau­ti­ful book re­cently pub­lished by Riz­zoli, Donatella shares her best mem­o­ries of the Ver­sace saga. The book is rem­i­nis­cent of per­sonal anec­dotes and il­lus­trated with ex­clu­sive ar­chive im­ages, but also the most mem­o­rable red car­pet looks, as well as the ad­ver­tis­ing cam­paigns of the 1990s. Proud of her past and an­chored in the present, Donatella de­votes a cult to nov­elty. After Aus­tralia and be­fore Ma­cao in China, Donatella has just in­au­gu­rated Palazzo Ver­sace in Dubai, where she cre­ated the in­te­rior de­sign.

With her strong flair for tal­ent, she chose Christo­pher Kane, J.W. An­der­son and An­thony Vac­carello to re­vive Ver­sus, and has just an­nounced an un­prece­dented part­ner­ship with Zayn Ma­lik. The boyfriend of Gigi Ha­did is the very first pop star to ven­ture into the de­vel­op­ment of a capsule col­lec­tion for men and women for Ver­sus. It is in May 2017 that this col­lec­tion Zayn × Ver­sus will be avail­able and a part of its prof­its will be do­nated to char­i­ties. In­tu­itive and bold, Donatella has made the choice of the see now / buy now / wear now con­cept for Ver­sus. Which means that all the pieces of the brand will be avail­able for pur­chase di­rectly after the fash­ion show. Fas­ci­nated by the dig­i­tal era and a loyal fol­lower of In­sta­gram, she re­cently launched an ac­count that con­sci­en­tiously feeds posts on her pas­sions and be­hind the scenes of the house of Ver­sace. The spring-sum­mer 2017 col­lec­tion, en­er­getic, sporty and nev­er­the­less very fem­i­nine, is the ideal wardrobe of a woman “who takes risks”, ac­cord­ing to the de­signer.

Pas­sion­ate artis­tic direc­tor and over­ac­tive busi­ness­woman, Donatella Ver­sace con­sol­i­dated the em­pire that was founded by her brother and brought the brand into a new in­no­va­tive and dy­namic era.

THE WOMAN AC­CORD­ING TO DONATELLA

What is the def­i­ni­tion of the Ver­sace woman? There is not a spe­cific type of woman who wears Ver­sace. It is an at­ti­tude and a bold­ness that unites women from a va­ri­ety of back­grounds and ex­pe­ri­ences. What mat­ters to me to­day is the in­di­vid­u­al­ity of the woman and her strength of char­ac­ter. I love women who make their own suc­cess and true power. What did Ver­sace bring to women since its in­cep­tion? Ver­sace has al­ways helped women feel strong, pow­er­ful and proud. Women have achieved so much, but they still have a long way to go. Fash­ion plays an im­por­tant role be­cause it is aimed at a bil­lion women in the world. Ver­sace is syn­ony­mous of eman­ci­pa­tion, in­de­pen­dence and strength. What are you try­ing to bring to women with your creations? When I cre­ate my col­lec­tions, I al­ways think about modern women and the com­plex­ity of their lives. They have mul­ti­ple re­spon­si­bil­i­ties, fam­ily, friends, so­cial life and pri­vacy. But, above all, they have con­trol over their lives. It is this force which I try to tran­scribe in my fash­ion shows be­cause fash­ion al­lows women to show what they are and demon­strate the power they ex­ert over the world. What sat­is­fies you? Eman­ci­pa­tion! Women have the right to what­ever they want. What kind of women do you ad­mire? All those who fight for their rights and who, like me, are in love with life, while be­ing faith­ful and true to them­selves.

Lé­gende 1. Ver­sace run­way Spring-sum­mer 2017. 2&4. Donatella Ver­sace at the launch of her book. 3. Back­stage of the Ver­sace fash­ion show spring-sum­mer 2017. 5. The back­stage of the cam­paign spring­sum­mer 2017, posted by Donatella on her In­sta­gram page.

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