A dress three it-girls

L’Officiel Middle East (English) - - Contents - PHO­TOG­RA­PHY SARAH BLAIS STYLING JEN­NIFER EYMÈRE TEXTE ELSA FER­REIRA

Young and promis­ing, a blog­ger, an ac­tress and an artist seize an iconic model of Emilio Pucci, re­vis­ited by Massimo Gior­getti, new artis­tic direc­tor of the Floren­tine house.

It is Pucci's iconic de­sign. A fluid dress with pop prints and as­sumed he­do­nism. The fan­tas­tic lux­ury of the dolce vita, con­cen­trated in the Floren­tine house founded in 1948 by the Mar­quis Emilio Pucci and un­der the creative di­rec­tion of Massimo Gior­getti since 2015. "What does the word lux­ury mean to­day?" Asks the Ital­ian creator. "I think lux­ury is free time well spent in beau­ti­ful places." The col­or­ful graphic uni­verse of Pucci suits per­fectly the Ital­ian de­signer, who was al­ready known for his brand MSGM. "The Pucci house has a colossal legacy," he told L'of­fi­ciel last year after his ap­point­ment. "At first, I was a lit­tle fright­ened by the weight of the past and I did a lot of re­search in the ar­chives to rein­ter­pret the iconic pieces. Then I re­al­ized that even if Pucci is a his­tor­i­cal house, it has a very young per­son­al­ity: I started to im­pose my style while re­spect­ing its pe­cu­liar­i­ties. I hope to have made the right choice." In­car­nat­ing the spirit of the party and the jet-set ac­cord­ing to Pucci, three tal­ents take the pose ...

Car­lotta Kohl in printed jersey dress "Labir­into", Emilio Pucci. Vin­tage rings.

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