| IN­TER­VIEW

Ab­hi­nav Chaud­hary, COO at Truxapp, dis­cusses the goals, strate­gies, and suc­cesses of the truck­ing app which is set to trans­form the global road freight world

LogisticsNews Middle East - - Contents -

7ruxapp rede½nes lo­gis­tics tech­nol­ogy in the re­gion

WHAT IS THE CORE PRIN­CI­PLE BE­HIND TRUXAPP?

Truxapp is a tech­nol­ogy en­abled lo­gis­tics, ven­ture re-defin­ing the road freight trans­port land­scape.

Truxapp is a B2B, as­set light model, which uses cut­ting-edge tech­nol­ogy to ag­gre­gate de­mand and sup­ply to make busi­nesses re­li­able, ef­fi­cient, and eco­nom­i­cal for all par­ties in the eco-sys­tem in­clud­ing clients and trans­porters alike.

The goal is to cre­ate an eco-sys­tem where ag­gre­gated de­mand and sup­ply will work in tan­dem to build a sec­tor which will be known for its con­sis­tency, re­li­a­bil­ity, trans­parency, pre­ci­sion, and an in­nate abil­ity to cre­ate value for its part­ners; a suite of apps that ad­dress the ex­ist­ing prob­lems in the lo­gis­tic space and make it more au­to­mated and data driven.

We at Truxapp strive for ex­cel­lence in ev­ery­thing we do. Our quest is to keep things sim­ple, quick, and eco­nom­i­cal with­out com­pro­mis­ing qual­ity, and giv­ing the most user–friendly ex­pe­ri­ence to our lo­gis­tic ser­vices user.

WHAT ARE THE KEY IN­DUS­TRIES THAT TRUXAPP CATERS TO?

Truxapp is sec­tor and in­dus­try ag­nos­tic. As Truxapp erad­i­cates the pain points, in­clud­ing sig­nif­i­cantly re­duc­ing road freight costs and al­most de-facto be­com­ing a trans­port arm of any busi­ness, it is be­ing well re­ceived by all in­dus­tries, in­clud­ing the ones that may face a slow down.

Be­ing ‘as­set light’ also helps Truxapp not de­pend heav­ily on any one in­dus­try, and as its so­lu­tions and ser­vices prac­ti­cally cover the com­plete mar­ket needs, it has com­fort­ably hedged its risks and also al­low­ing for a rapid scale up.

The oil and gas mar­ket, along with the in­fra­struc­ture and other con­struc­tion projects, seem to be see­ing some pos­i­tive move­ment, al­low­ing some lu­cra­tive project cargo busi­ness for us. Oth­er­wise it is busi­ness as usual for Truxapp with its grow­ing list of clients in (in­clud­ing but not re­stricted to) FMCG, pharma, build­ing ma­te­rial, com­modi­ties, and var­i­ous ver­ti­cals ser­viced through large 3PL com­pa­nies.

WHAT KIND OF MAR­KET RE­SPONSE HAS THE COM­PANY SEEN SINCE ITS EN­TRY INTO THE UAE IN 2017?

Truxapp has had a phe­nom­e­nal re­sponse. Within a short pe­riod, Truxapp is emerg­ing as a mar­ket leader in the UAE, and this has been pri­mar­ily due to the ad­vanced Truxapp tech­nol­ogy and a team of hard core lo­gis­tics pro­fes­sion­als with an ag­gres­sive en­tre­pre­neur­ial at­ti­tude.

Truxapp has a healthy list of blue chip clients, which is fur­ther grow­ing at an as­tound­ing rate. This cov­ers prac­ti­cally all sec­tors and in­dus­tries, from SMES to large MNCS, which in­clude, the FMCG sec­tor, pharma, build­ing ma­te­ri­als, food and bev­er­age, pack­ag­ing, and

lo­cal and cross bor­der dis­tri­bu­tion, among a long ex­ten­sive list.

Hav­ing de­vel­oped our own pro­pri­etary tech­nol­ogy, this gives us and busi­nesses much more flex­i­bil­ity to cus­tomise and adapt ser­vices – on de­mand as well. Through the Truxapp plat­form, busi­nesses can ef­fec­tively use the re­sources to col­lect valu­able data, pre­dict pro­duc­tion and de­liv­ery sched­ules through cus­tomis­able dash­boards, re­sult­ing in en­hanced mar­ket reach and cus­tomer sat­is­fac­tion. These value-added ser­vices give us a unique ad­van­tage in the sec­tor.

More im­por­tantly, Truxapp’s abil­ity to dras­ti­cally re­duce costs be­cause of bring­ing ef­fi­ciency on the client side and re­duc­ing down time for the trans­porters in­clud­ing with en­abling re­verse haulage is be­ing very well ap­pre­ci­ated and em­braced.

HOW DOES THE APP STAND OUT AMONGST LO­CAL COM­PETI­TORS?

We have rea­sons to be­lieve that we have the first movers ad­van­tage in this sec­tor. Rea­sons for stat­ing this is that the Truxapp tech­nol­ogy is very ad­vance, com­pre­hen­sive, and pro­pri­etary, which is is com­pletely built and man­aged in-house. Be­cause of the ex­ten­sive re­sources ded­i­cated to R&D, it is also al­ways evolv­ing. The com­pe­ti­tion is ei­ther us­ing off-the shelf generic tech­nol­ogy prod­ucts or it does not have such a com­pre­hen­sive tech prod­uct which has been de­vel­oped over years, un­der­stand­ing and ad­dress­ing the pain points of the sec­tor and is ex­tremely holis­tic, cov­er­ing and pos­i­tively af­fect­ing all stake hold­ers and the com­plete or­der life cy­cle.

Se­condly, Truxapp is the real ag­gre­ga­tion model; none of the com­peti­tors have a real ag­gre­ga­tion model. They are op­er­at­ing ei­ther as load boards or are us­ing client fac­ing cos­metic off-the shelf tech­nolo­gies. To­day we have over 25,000 com­mer­cial ve­hi­cles listed and grow­ing.

Due to this ag­gre­ga­tion of sup­ply, and thus the abil­ity to real-time com­mu­ni­cate with the com­plete sup­ply side avail­able in the GCC, en­ables Truxapp to op­er­ate in dif­fer­ent in­dus­try ver­ti­cals with var­i­ous flex­i­ble mod­els in­clud­ing, ad­hoc, short and long term lease, short and long term rate con­tracts. This abil­ity is the only way to or­gan­ise the un-or­gan­ised and scale up.

Last but not the least, Truxapp is backed and op­er­ated by an ex­pe­ri­enced team com­pris­ing pro­fes­sion­als, who have the knowl­edge and track record of de­liv­er­ing their ex­per­tise to busi­nesses daily, by man­ag­ing the com­plex­i­ties of the lo­gis­tics sec­tor and sup­port­ing them to meet their cus­tomers’ ex­pec­ta­tions. This is key, as the sec­tor ma­tures to be­come more re­cep­tive and adap­tive to tech­nol­ogy, a lot of off-line ef­fort and in­tel­li­gence goes in to the ven­ture where so­lu­tions to pain points are eval­u­ated, tested, and if qual­ify as the ap­pro­pri­ate and ad­e­quate so­lu­tion, built and pro­grammed to be part of the Truxapp tech­nol­ogy so­lu­tion.

Truxapp is backed and op­er­ated by an ex­pe­ri­enced team, com­pris­ing of pro­fes­sion­als who have the knowl­edge and track record of de­liv­er­ing their ex­per­tise to busi­nesses daily.”

WHAT ARE THE CHAL­LENGES IN­VOLVED IN IN­COR­PO­RAT­ING TECH­NOL­OGY IN A LARGELY TRA­DI­TIONAL IN­DUS­TRY LIKE LO­GIS­TICS AND TRANS­PORTA­TION?

Tech­nol­ogy brings in se­ri­ous trans­parency. Iron­i­cally, this is the one sin­gle fac­tor which is the big­gest chal­lenge, as peo­ple are ei­ther in­se­cure and/or re­alise that once trans­parency sets in, there is a clear and easy vis­bil­ity to stake­hold­ers and top man­age­ment at al­most real time.

If adapted ad­e­quately and ap­pro­pri­ately, tech­nolo­gies such as Truxapp ac­tu­ally com­ple­ment rather than act as a threat. It stream­lines the op­er­a­tions of the client as well as the trans­porters, leav­ing a lot of cum­ber­some work to Truxapp tech­nol­ogy, which they would oth­er­wise get weighed downed with. It’s a win win so­lu­tion for all pro­fes­sion­als to de­velop and work in an ex­tremely pro­duc­tive and eth­i­cal eco sys­tem which ben­e­fits all.

WHAT ARE THE KEY TRENDS IN ROAD FREIGHT TO KEEP AN EYE OUT FOR IN 2018?

Two im­por­tant trends which we are closely fol­low­ing are au­tonomous ve­hi­cles and blockchain. Our team is al­ready brain­storm­ing and work­ing on idea im­ple­men­ta­tions as far as blockchain is con­cerned, but au­tonomous ve­hi­cles is some­thing which is more com­plex. Although the UAE gov­ern­ment is rightly and ag­gres­sively try­ing to adapt to au­tonomous ve­hi­cles for rea­sons, which also in­clude and sup­port en­v­ior­men­tal is­sues, there seems to be a gap be­tween the wish ver­sus fea­si­bil­ity to ex­e­cute as road freight still re­mains a largely tra­di­tional in­dus­try with low lev­els of tech­nol­ogy.

We forsee a more phased out ap­proach where com­pa­nies like Truxapp will set the tone and bring the in­dus­try to a level where au­tonomous ve­hi­cles can and will be de­ployed.

WHAT OTHER MAR­KETS IN THE RE­GION DOES TRUXAPP PLAN TO EX­PAND ITS SER­VICES TO?

Truxapp is al­ready in the process of set­ting up its pres­ence in the GCC and plans to ex­pand to the greater MENASA re­gion as soon it is able to set up a strong foot hold in the pri­mary mar­ket of the GCC. Truxapp is al­ready suc­cess­fully de­ploy­ing cross bor­der ve­hi­cles with its ship­ments to Oman, Bahrain, Kuwait, and Saudi Ara­bia and, this in turn, will speed up the set up within the GCC.

At the in­ter­na­tional hold­ing level, Truxapp is al­ready ex­tremely suc­cess­fully op­er­at­ing in In­dia for the past three years and the global team is al­ready eval­u­at­ing the fea­si­bil­ity of spread­ing its op­er­a­tions to South East Asia. Be­cause of Truxapp’s its ex­pe­ri­ence in serv­ing port move­ments, Sin­ga­pore and In­done­sia would be the first in that re­gion.

For me per­son­ally, I look for­ward to set­ting up Truxapp in Hong Kong and China, a place that I have lived and worked for over a decade. It is a tough, but the big­gest and most lu­cra­tive mar­ket.

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