RAIF W. SEIFERT
Ralf Seifert is professor of Operations Management at IMD. He directs IMD’S new Digital Supply Chain Management program, which addresses both traditional supply chain strategy and implementation issues as well as digitalisation trends and new technologies.
Richard Markoff is a supply chain researcher, consultant, coach, and lecturer. He has worked in supply chain for L’oréal for 22 years, in Canada, US, and France, spanning the entire value chain from manufacturing to customer collaboration.