JEEP DOMAIN: A PLACE IN HISTORY
Go Anywhere. Do Anything.” is a way of life, not just a slogan and that the Jeep badge stands for more than just a brand - in truth, it’s a badge of honour— and one that Jeep has owned for more than 75 years. The Jeep story began way back in July 1940, when the U.S. military informed automakers that it was looking for a light reconnaissance vehicle with a very specific set of criteria: 600-lb. load capacity; a wheelbase less than 75 inches; height less than 36 inches; smooth-running engine from 3 to 50 miles per hour; rectangular-shaped body; four-wheel drive with two-speed transfer case; fold-down windshield; three bucket seats; blackout and driving lights; gross vehicle weight below 1,300 lbs.
Willys-overland Vice President of Engineering Delmar G. Roos designed the Willys Quad, and prototypes were produced for testing in record time and delivered to the Army in the summer of 1940 - approval to build 70 sample vehicles was then granted and these were delivered in November 1940. With modifications and improvements, the Willys Quad became the MA, and later