Sharp Magazine Middle East (English) - - Auto -

Go Any­where. Do Any­thing.” is a way of life, not just a slo­gan and that the Jeep badge stands for more than just a brand - in truth, it’s a badge of hon­our— and one that Jeep has owned for more than 75 years. The Jeep story be­gan way back in July 1940, when the U.S. mil­i­tary in­formed au­tomak­ers that it was look­ing for a light re­con­nais­sance ve­hi­cle with a very spe­cific set of cri­te­ria: 600-lb. load ca­pac­ity; a wheel­base less than 75 inches; height less than 36 inches; smooth-run­ning en­gine from 3 to 50 miles per hour; rec­tan­gu­lar-shaped body; four-wheel drive with two-speed trans­fer case; fold-down wind­shield; three bucket seats; black­out and driv­ing lights; gross ve­hi­cle weight be­low 1,300 lbs.

Willys-over­land Vice Pres­i­dent of Engi­neer­ing Del­mar G. Roos de­signed the Willys Quad, and pro­to­types were pro­duced for test­ing in record time and de­liv­ered to the Army in the sum­mer of 1940 - ap­proval to build 70 sam­ple ve­hi­cles was then granted and th­ese were de­liv­ered in Novem­ber 1940. With mod­i­fi­ca­tions and im­prove­ments, the Willys Quad be­came the MA, and later

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