From C to shining C
More stunning than ever in its 2017 evolution, the C7 model offers the best-value route into LG’s flagship OLED TV range. Is this the screen your eyes have been waiting for?
US$4100 / lg.com
If you’re looking for the cheapest way to own a 2017 LG OLED television, this 55in version of the C7 (known to its friends as the OLED55C7V) is it.
Actually, it’s one of two ways because, on paper at least, the 55in B7 is the same TV with a slightly different stand.
Whichever of the two you buy, you should get the same performance. In fact, you should get the same picture no matter which 2017 LG OLED you opt for, from the cheap-ish B7 and C7 right up to the ‘Wallpaper’ W7. The further down the range you go, the less advanced the sound is; but if you’re planning to partner your new telly with a surround setup or soundbar anyway, you should get everything you need from the C7.
And when you consider that the C7 is one of the best-looking TVs of this year’s LG OLED family (thanks mostly to the unobtrusive speakers), then you have yet another reason to empty your wallet over this set ahead of its even pricier siblings.
My pretty one
Viewed face-on the speakers are invisible, leaving you a glossy 55in screen outlined by a super-thin bezel, all lifted off your surface by an elegant stand. And if you move round to the side you’ll see that, chunkier section at the bottom aside, this is a strikingly slim TV.
2 Living Dol
While the likes of the Sony A1 have to wait for Dolby Vision to be added at a later date, LG’s 2017 OLED range has it out of the box. Essentially, all of those Netflix Originals that appear in standard HDR to most TVs will be streamed in the Dolby version to the C7.
3 Travellin’ light
Everyone knows the core advantage of OLED now (that each pixel emits its own light, allowing pitch blacks to sit right next to pure whites and colours), but that does nothing to diminish the thrill of seeing one of these TVs in action for the first time.
4 Wired for sound
The C7 has a spacious sound with pretty decent dynamics, which means explosions and other big special effects stand out with extra volume and punch. The only issue is that the speakers are on the back of the TV, which means the audio is a bit indirect.
5 Thumber holiday
The C7 comes with LG’s own webOS 3.5 at its core. It’s a bright and friendly system, with sources, smart services and features all presented as colourful cards that can be rearranged, added and deleted as you see fit – and navigation is snappy too.
4 Tech specs Screen 55in 3840x2160 OLED with HDR OS LG webOS 3.5 Connectivity HDMI (x4), optical out, Ethernet, Wi-Fi Dimensions 1230x750x217mm, 19.2kg (with stand)