Hublot World Cup smart­watch

Stuff Middle East - - Contents -

Time to gear up for that kicky-ball shindig

That is some name for a watch.

Isn’t it just. The Hublot Big Bang Ref­eree 2018 FIFA World Cup Rus­sia is a lim­ited-edi­tion smart­watch launch­ing ahead of this sum­mer’s fi­nals. Hublot is the tour­na­ment’s of­fi­cial time­keeper, and a spe­cial ver­sion of its lat­est wear­able will be worn by the refs. They’ll be us­ing them to keep track of stop­pages and no doubt dis­ap­point thou­sands of face-painted tourists by re­lay­ing de­ci­sions made by goal-line tech.

But… I’m not a ref­eree.

Not to worry. There’s a con­sumer ver­sion of the Big Ba… oh, you know, the watch. It’s still geared to­wards foot­ball, keep­ing you up to date with ev­ery­thing go­ing on in Rus­sia. That means wrist-based an­nounce­ments be­fore kick-off, as well as no­ti­fi­ca­tions about cards and sub­sti­tu­tions. Best of all, the word ‘GOAL’ will flash up ev­ery time the ball ends up in the back of the net. We’ll have to wait and see if that’s a fea­ture Eng­land fans will get to ex­pe­ri­ence, but at least you’ll be kept in the loop when you have to make a toi­let dash.

That doesn’t sound at all like in­for­ma­tion I could just get from an app on my phone! What else?

You can cus­tomise the watch with 32 dif­fer­ent dials, each in­spired by the flags of par­tic­i­pat­ing coun­tries. The watch is kit­ted with an In­tel Atom Z34XX pro­ces­sor and runs on An­droid Wear OS, so you can load it up with all the usual smart­watch apps. You get a 400x400 AMOLED dis­play, an ac­celerom­e­ter, gy­ro­scope, GPS, NFC and one-day bat­tery life.

Fair enough, for­give the cyn­i­cism. How can I get one?

If you’re se­ri­ous about drop­ping the best part of $5000 on a watch that sort of ex­pires af­ter a month, you’ll need to move faster than Ney­mar’s feet and get to your near­est Hublot stock­ist. They’re only sell­ing 2018 of ’em world­wide.

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