BUZ unveils ICE concept in response to evolving communications landscape
BUZ Management and Marketing Consulting (BUZ MMC), a Dubaibased full-service marketing, PR and events agency, has unveiled the new Integrated Communications Expertise concept with the introduction of ICE by BUZ. Championing a global trend in communication disruption, BUZ has developed the Integrated Communications Expertise platform in response to the new demands of the market.
ICE, an integrated platform that offers extremely high value proposition, seamlessly takes advantage of multi-media channels: social, digital, on-line platforms
and classic PR offering full-ledged
360-degree market exposure and delivering projects at a faster pace.
Formed under the leadership of new ICE Head Houssam El Boutary, the company will begin offering fullspectrum campaigns that feature singular, consistent and strategic brand messaging. This move sees
the integration of the irm’s existing
Public Relations, Digital & Social, and Creative divisions under one umbrella, resulting in a collective
pool of expertise from highly-qualiied
professionals experienced in these marketing disciplines.
The user journey comes as the focal point of the pioneering ICE model. The approach brings together all marketing elements in order to achieve harmony and push a single message no matter the channel of communication. It follows the customer on all platforms, whether digital, social, traditional PR, out-ofhome, or search, as the process goes through various stages from building awareness, generating interest, educating, retargeting potential customers and on to the inal step of consumer purchase.
The appointment of El Boutary is a vital decision to ensure the success of the ICE concept, bringing on the viewpoint of a globally-experienced millennial who has witnessed major changes in the region in his 12 years of experience.