Dilmah introduces ‘Seasonal lush’ to commemorate 150th anniversary of Ceylon Tea
Tea is the beverage of choice for the entire Arab region. So much so that tea ranks second only to water as the most consumed drink among residents. According to reports, UAE consumes over than 19000 kilos daily. The country, expectedly, has become the biggest importer of tea with amounts ranging over 83,000 tonnes annually. Chosen to symbolise the richness of the 150-year heritage of Ceylon Tea, Dilmah announces the UAE launch of a rare blend of tea —
‘Seasonal lush’. Due to the leeting
climatic conditions that made this tea possible, also makes it very rare, and weighs just 12 kgs, just enough for 250 tin caddies of the Craighead Estate Seasonal Flush.
This Craighead Estate 150th anniversary Orange Pekoe Extra
Special, was irst tasted with President
of Worldchefs, Thomas Gugler and is now launched at the t-lounge by
Dilmah in Dubai’s Ibn Battuta Mall by Dilmah Founder Merrill J. Fernando
and t-lounge partner Ramiz Raja.
During the launch, Fernando stated that, ‘At Dilmah, we constantly strive to enhance our consumer experience by introducing
new selections of tea. Seasonal lush
is one of our rare products and we are delighted to launch it in the UAE, where tea is such an integral part of the culture. The booming economy and diverse cultural makeup of the country makes it an ideal market to launch an exceptional product like the Seasonal Flush. We aspire to touch the hearts of the avid tea drinkers across the country with our latest selection of tea and endeavor to give them an experience like no other.”
The teas will be offered at Dilmah t-lounges around the world in limited quantity, and on the Dilmah Online Tea Boutique. It is a tribute to the historic Ceylon Tea Industry, being pure and solely the product of the favorable inluence of nature and the artisanship of expert tea pickers, tea makers and tasters. However, it is also rare, but a true pleasure and luxury. This tea is handmade with great care, just the most tender bud, where the natural goodness and aromatics in ine tea are most prominent, and irst leaf.