Dilmah in­tro­duces ‘Sea­sonal lush’ to com­mem­o­rate 150th an­niver­sary of Cey­lon Tea

The Gulf Today - Business - - Happenings15 -

Tea is the bev­er­age of choice for the en­tire Arab re­gion. So much so that tea ranks sec­ond only to wa­ter as the most con­sumed drink among res­i­dents. Ac­cord­ing to re­ports, UAE con­sumes over than 19000 ki­los daily. The coun­try, ex­pect­edly, has be­come the big­gest im­porter of tea with amounts rang­ing over 83,000 tonnes an­nu­ally. Cho­sen to sym­bol­ise the rich­ness of the 150-year her­itage of Cey­lon Tea, Dilmah an­nounces the UAE launch of a rare blend of tea —

‘Sea­sonal lush’. Due to the leet­ing

cli­matic con­di­tions that made this tea pos­si­ble, also makes it very rare, and weighs just 12 kgs, just enough for 250 tin cad­dies of the Craig­head Es­tate Sea­sonal Flush.

This Craig­head Es­tate 150th an­niver­sary Or­ange Pekoe Ex­tra

Spe­cial, was irst tasted with Pres­i­dent

of World­chefs, Thomas Gu­gler and is now launched at the t-lounge by

Dilmah in Dubai’s Ibn Bat­tuta Mall by Dilmah Founder Mer­rill J. Fer­nando

and t-lounge part­ner Ramiz Raja.

Dur­ing the launch, Fer­nando stated that, ‘At Dilmah, we con­stantly strive to en­hance our con­sumer ex­pe­ri­ence by in­tro­duc­ing

new se­lec­tions of tea. Sea­sonal lush

is one of our rare prod­ucts and we are de­lighted to launch it in the UAE, where tea is such an in­te­gral part of the cul­ture. The boom­ing econ­omy and di­verse cul­tural makeup of the coun­try makes it an ideal mar­ket to launch an ex­cep­tional prod­uct like the Sea­sonal Flush. We as­pire to touch the hearts of the avid tea drinkers across the coun­try with our lat­est se­lec­tion of tea and en­deavor to give them an ex­pe­ri­ence like no other.”

The teas will be of­fered at Dilmah t-lounges around the world in lim­ited quan­tity, and on the Dilmah On­line Tea Bou­tique. It is a trib­ute to the his­toric Cey­lon Tea In­dus­try, be­ing pure and solely the prod­uct of the fa­vor­able in­lu­ence of na­ture and the ar­ti­san­ship of ex­pert tea pick­ers, tea mak­ers and tasters. How­ever, it is also rare, but a true plea­sure and lux­ury. This tea is hand­made with great care, just the most ten­der bud, where the nat­u­ral good­ness and aro­mat­ics in ine tea are most prom­i­nent, and irst leaf.

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