DXBE revenues up at Dhs115 million in Q3
DUBAI: DXB Entertainments (DXBE) announced on Sunday Its inancial results For THE nine month period ended Sept.30, 2017 showing a 16 per cent increase in visitation numbers compared with the previous quarter. Revenues for the third quarter were Dhs115 million, REFLECTING lower THEME park revenues due to the quieter summer period.
DXBE’S main asset during the period, Dubai Parks and Resorts, recorded 1.5 million visits during the nine months ended Sept.30, 2017, with over 478,000 visits during the third quarter.
Dhs68 million of the third quarter’s total revenue of Dhs115 million was generated through the theme parks, at an implied Dhs142 of revenue per visit.
The slight decrease in revenue compared to the second quarter 2017 was driven by lower admissions revenue due to a higher number of visits generated through the Lapita Hotel where room rates are inclusive of theme park access, as well as a range of summer season offers and revised GCC resident pricing for the winter season effective from 1 September 2017.
Post period, the World of The Hunger Games attractions and rides, part of the Lionsgate zone, was oficially INAUGURATED on 20 October 2017, thereby completing all the rides and attractions at Dubai Parks and Resorts.
Mohamed Almulla, CEO, DXB Entertainments, said, “We made progress during the third quarter of the year against our strategic plan. WE HAVE simplified our PRICING structure to focus on repeat visitation from the GCC resident market and we have so far received very positive feedback from our guests. Now that the parks are fully operational with all rides open to the public, we are focused on our marketing efforts to promote the individual parks by leveraging our world-class IP partners and the multitude of experiences through advertising campaigns and special events.