DXBE rev­enues up at Dhs115 mil­lion in Q3

The Gulf Today - Business - - UAE -

DUBAI: DXB En­ter­tain­ments (DXBE) an­nounced on Sun­day Its inan­cial re­sults For THE nine month pe­riod ended Sept.30, 2017 show­ing a 16 per cent in­crease in visi­ta­tion num­bers com­pared with the pre­vi­ous quar­ter. Rev­enues for the third quar­ter were Dhs115 mil­lion, RE­FLECT­ING lower THEME park rev­enues due to the qui­eter sum­mer pe­riod.

DXBE’S main as­set dur­ing the pe­riod, Dubai Parks and Re­sorts, recorded 1.5 mil­lion vis­its dur­ing the nine months ended Sept.30, 2017, with over 478,000 vis­its dur­ing the third quar­ter.

Dhs68 mil­lion of the third quar­ter’s to­tal rev­enue of Dhs115 mil­lion was gen­er­ated through the theme parks, at an im­plied Dhs142 of rev­enue per visit.

The slight de­crease in rev­enue com­pared to the sec­ond quar­ter 2017 was driven by lower ad­mis­sions rev­enue due to a higher num­ber of vis­its gen­er­ated through the Lapita Ho­tel where room rates are in­clu­sive of theme park ac­cess, as well as a range of sum­mer sea­son of­fers and re­vised GCC res­i­dent pric­ing for the win­ter sea­son ef­fec­tive from 1 Septem­ber 2017.

Post pe­riod, the World of The Hunger Games at­trac­tions and rides, part of the Lion­s­gate zone, was ofi­cially IN­AU­GU­RATED on 20 Oc­to­ber 2017, thereby com­plet­ing all the rides and at­trac­tions at Dubai Parks and Re­sorts.

Mo­hamed Al­mulla, CEO, DXB En­ter­tain­ments, said, “We made progress dur­ing the third quar­ter of the year against our strate­gic plan. WE HAVE sim­pli­fied our PRIC­ING struc­ture to fo­cus on re­peat visi­ta­tion from the GCC res­i­dent mar­ket and we have so far re­ceived very pos­i­tive feed­back from our guests. Now that the parks are fully op­er­a­tional with all rides open to the pub­lic, we are fo­cused on our mar­ket­ing ef­forts to pro­mote the in­di­vid­ual parks by lever­ag­ing our world-class IP part­ners and the mul­ti­tude of ex­pe­ri­ences through ad­ver­tis­ing cam­paigns and spe­cial events.

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