Following the conclusion of fashion weeks in major international style capitals, Dubai is now preparing to host the ifth edition of Arab Fashion Week, which will be taking place from 15-19 November 2017 at City Walk, in partnership with Meraas and Sheikh Mohammed Maktoum Juma Al Maktoum Investment (MBM).
Organised by the Arab Fashion Council, the highly anticipated bi-annual event is the only fashion week in the world dedicated to promoting Ready-couture and Pre-collections.
Arab Fashion Week is expected to attract a huge number of visitors with a total of 24 shows and over 50 regional and international designers, including Aiisha Ramadan, Saher Dia, Amato Couture, Mua Mua Dolls, Kartikeya, Christophe Guillarmé, Mario Orfei, Viola Ambree, David Tlale, Renato Balestra, Phuong My, Marketa Hakkinen, Humarrif, Minaz, Dimple Amrin, Faspiration, Vadim Spatari, Elsi Couture, and Tony Ward. The designers will be showcasing their creations for Ready Couture Spring Summer 2018 and Pre-fall Winter 2018/19.
The exclusive ive-day event hosted in one of Dubai’s most exciting urban living destination, City Walk, will comprise runway shows, presentations, seminars, industry forums, panel discussions, pop-up boutiques and extended shopping hours. In a unique setup, Arab Fashion Week will boast one of the longest outdoor catwalks in the world which will be set up at Multaqa
Additionally, this season’s programme will focus on celebrating the fashion week in a citywide activation by involving different industry players and Dubai-based retailers, with daily activities across Meraas destinations that will allow Dubai residents and visitors to be part of the prestigious event.
Since its irst edition in 2015, Arab Fashion Week has received recognition as one of the ive most important designers showcase alongside the other four big fashion weeks held in New York (NYFW), London (LFW), Milan (MFW) and Paris (PFW). As part of the Arab Fashion Council’s continuous efforts to establish a fashion ecosystem in the Arab world, the ifth edition of Arab Fashion Week will also host the irst Arab Fashion Forum.
Earlier this year, the Arab Fashion Council has introduced the concept of Ready-couture which allows international and regional fashion designers to produce Ready-couture collections under a proper license. The term deines the biggest sector of the luxury fashion market which is believe to make a revenue of approximately 480 Billion $ by 2019. The oficial rules and regulations to obtain the license were set during the irst Ready-couture congress which took place in May 2017 in presence of global industry experts. The second congress will take place on November 17 in City Walk after which the oficial criteria will be made public. The ‘Ready-couture’ is a term owned by the Arab Fashion Council that positioned Dubai as the irst capital in the world to host this category of luxury fashion which would also be the main element to help the Arab Fashion Week gaining power to compete for the irst title on an international level.
Amongst some of the young talent who will showcase their work at Arab Fashion Week is the winner of Lavazza design competition which took place in May 2017. The Uae-based fashion student Aliyaa Al Faour from Jordan will present a collection of ive dresses alongside other international designers as part of her competition prize. This summer Aliyaa has traveled with Lavazza, the long-term sponsor of Arab Fashion Week, to the prestigious Instituto Marangoni in Milan in order to receive training and support on her collection from international fashion experts. The aim of the competition is to identify, nurture and support the regional talent.