STYLE SCOOP15

The Gulf Today - Business - - STYLE SCOOP -

Fol­low­ing the con­clu­sion of fash­ion weeks in ma­jor in­ter­na­tional style cap­i­tals, Dubai is now pre­par­ing to host the ifth edi­tion of Arab Fash­ion Week, which will be tak­ing place from 15-19 Novem­ber 2017 at City Walk, in part­ner­ship with Mer­aas and Sheikh Mo­hammed Mak­toum Juma Al Mak­toum In­vest­ment (MBM).

Or­gan­ised by the Arab Fash­ion Coun­cil, the highly an­tic­i­pated bi-an­nual event is the only fash­ion week in the world ded­i­cated to pro­mot­ing Ready-cou­ture and Pre-col­lec­tions.

Arab Fash­ion Week is ex­pected to at­tract a huge num­ber of vis­i­tors with a to­tal of 24 shows and over 50 re­gional and in­ter­na­tional de­sign­ers, in­clud­ing Ai­isha Ra­madan, Sa­her Dia, Amato Cou­ture, Mua Mua Dolls, Kar­tikeya, Christophe Guil­larmé, Mario Or­fei, Vi­ola Am­bree, David Tlale, Re­nato Balestra, Phuong My, Mar­keta Hakki­nen, Hu­mar­rif, Mi­naz, Dim­ple Am­rin, Faspi­ra­tion, Vadim Spatari, Elsi Cou­ture, and Tony Ward. The de­sign­ers will be show­cas­ing their cre­ations for Ready Cou­ture Spring Sum­mer 2018 and Pre-fall Win­ter 2018/19.

The ex­clu­sive ive-day event hosted in one of Dubai’s most ex­cit­ing ur­ban liv­ing des­ti­na­tion, City Walk, will com­prise run­way shows, pre­sen­ta­tions, sem­i­nars, in­dus­try fo­rums, panel dis­cus­sions, pop-up bou­tiques and ex­tended shop­ping hours. In a unique setup, Arab Fash­ion Week will boast one of the long­est out­door cat­walks in the world which will be set up at Mul­taqa

Alad­waat

City Walk.

Ad­di­tion­ally, this sea­son’s pro­gramme will fo­cus on cel­e­brat­ing the fash­ion week in a city­wide ac­ti­va­tion by in­volv­ing dif­fer­ent in­dus­try play­ers and Dubai-based re­tail­ers, with daily ac­tiv­i­ties across Mer­aas des­ti­na­tions that will al­low Dubai res­i­dents and vis­i­tors to be part of the pres­ti­gious event.

Since its irst edi­tion in 2015, Arab Fash­ion Week has re­ceived recog­ni­tion as one of the ive most im­por­tant de­sign­ers show­case along­side the other four big fash­ion weeks held in New York (NYFW), London (LFW), Mi­lan (MFW) and Paris (PFW). As part of the Arab Fash­ion Coun­cil’s con­tin­u­ous ef­forts to es­tab­lish a fash­ion ecosys­tem in the Arab world, the ifth edi­tion of Arab Fash­ion Week will also host the irst Arab Fash­ion Fo­rum.

Ear­lier this year, the Arab Fash­ion Coun­cil has in­tro­duced the con­cept of Ready-cou­ture which al­lows in­ter­na­tional and re­gional fash­ion de­sign­ers to pro­duce Ready-cou­ture col­lec­tions un­der a proper li­cense. The term deines the big­gest sec­tor of the lux­ury fash­ion mar­ket which is be­lieve to make a rev­enue of ap­prox­i­mately 480 Bil­lion $ by 2019. The ofi­cial rules and reg­u­la­tions to ob­tain the li­cense were set dur­ing the irst Ready-cou­ture congress which took place in May 2017 in presence of global in­dus­try ex­perts. The sec­ond congress will take place on Novem­ber 17 in City Walk af­ter which the ofi­cial cri­te­ria will be made pub­lic. The ‘Ready-cou­ture’ is a term owned by the Arab Fash­ion Coun­cil that po­si­tioned Dubai as the irst cap­i­tal in the world to host this cat­e­gory of lux­ury fash­ion which would also be the main el­e­ment to help the Arab Fash­ion Week gain­ing power to com­pete for the irst ti­tle on an in­ter­na­tional level.

Amongst some of the young tal­ent who will show­case their work at Arab Fash­ion Week is the win­ner of Lavazza de­sign com­pe­ti­tion which took place in May 2017. The Uae-based fash­ion stu­dent Aliyaa Al Faour from Jor­dan will present a col­lec­tion of ive dresses along­side other in­ter­na­tional de­sign­ers as part of her com­pe­ti­tion prize. This sum­mer Aliyaa has trav­eled with Lavazza, the long-term spon­sor of Arab Fash­ion Week, to the pres­ti­gious In­sti­tuto Marangoni in Mi­lan in or­der to re­ceive train­ing and sup­port on her col­lec­tion from in­ter­na­tional fash­ion ex­perts. The aim of the com­pe­ti­tion is to iden­tify, nur­ture and sup­port the re­gional tal­ent.

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