Dubai Tourism signs MOU with Chi­nese on­line travel plat­form

The Gulf Today - Business - - UAE -

DUBAI: The Depart­ment of Tourism and Com­merce Mar­ket­ing of Dubai (Dubai Tourism) on Wed­nes­day signed a Mem­o­ran­dum of Un­der­stand­ing (MOU) with Fliggy, the on­line travel ser­vice plat­form of the global lead­ing tech­nol­ogy com­pany, Alibaba Group.

The MOU aims to boost the num­ber of Chi­nese tourists vis­it­ing Dubai through closer col­lab­o­ra­tion in in­te­grated 360-mar­ket­ing cam­paigns to strate­gic high-growth seg­ments. It was signed by Is­sam Kazim, CEO of Dubai Cor­po­ra­tion for Tourism and Com­merce Mar­ket­ing, DCTCM, and Jerry Hu, Vice Pres­i­dent of Fliggy and Alibaba Group, as part of a broader long-term al­liance dis­cus­sion at the Alibaba head­quar­ters in Hangzhou, China.

The agree­ment also aims to boost col­lab­o­ra­tion be­tween the part­ners to de­liver an en­hanced travel ex­pe­ri­ence for Chi­nese vis­i­tors to the emi­rate by pro­vid­ing easy ac­cess to Dubai’s travel prod­ucts and in­for­ma­tion, ini­ti­at­ing a pay­ment scheme etc. Dubai Tourism would also con­tin­u­ously main­tain and up­date the ‘Dubai Des­ti­na­tion Mall’ page on Fliggy, pro­vid­ing a com­pre­hen­sive over­view of the city’s tourism propo­si­tion to the broad cus­tomer base that Fliggy de­liv­ers.

Fliggy, in turn, has com­mit­ted its re­sources to help Dubai stake­hold­ers reg­is­ter as ven­dors on the Fliggy plat­form. As a ma­jor on­line travel plat­form in China, sell­ing a wide range of travel prod­ucts in­clud­ing lights, Ho­tels, tour PACK­AGES, AND car rentals through on­line travel agen­cies and di­rect travel ser­vice providers, Fliggy is a strate­gic travel part­ner for Dubai Tourism within China, al­low­ing Dubai’s en­tire travel and tourism ecosys­tem to set up and op­er­ate their own ‘shop’ on the Fliggy vir­tual mar­ket­place.

Com­ment­ing on the MOU, Kazim said, “As one of China’s lead­ing travel plat­forms, Fliggy is the nat­u­ral travel part­ner for Dubai Tourism. China is one of Dubai’s fastest grow­ing source mar­kets - with 258,000 Chi­nese tourists vis­it­ing the city in THE irst quar­ter of THE year Alone, a 12 per cent year-on-year in­crease - but it is also one in which con­sumer de­mands and ex­pec­ta­tions are evolv­ing at a dra­matic pace. It is es­sen­tial that we keep abreast of these de­vel­op­ments.

The agree­ments made in the MOU will pro­vide Chi­nese vis­i­tors to Dubai with a unique ser­vice, along­side lat­est travel in­for­ma­tion be­fore and dur­ing their trip via the Fliggy plat­form. The com­pany’s strong con­nec­tion to Chi­nese con­sumers along with its ro­bust op­er­a­tional reach are es­sen­tial as we seek to at­tract more Chi­nese tourists to visit Dubai in the lead-up to 2020 and beyond.”

The par­ties also held a meet­ing to strengthen the re­la­tion­ship be­tween Fliggy and Dubai Tourism, with each en­tity gain­ing an in-depth un­der­stand­ing of the other’s work and ob­jec­tives. Fu­ture op­por­tu­ni­ties were also dis­cussed, in­clud­ing a new year-long co­op­er­a­tion agree­ment for 2018, which will up­date the agree­ment made in 2017. Dubai Tourism will also seek to work more closely with Fliggy and busi­nesses in Alibaba’s com­pre­hen­sive dig­i­tal ecosys­tem.

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