Wow Air to launch low-cost, long haul flights to In­dia

The Gulf Today - Business - - REGION -

NEW DELHI: Ice­land’s transat­lantic bud­get car­rier Wow Air plans to launch cut-price flights be­tween Delhi and North Amer­ica, the air­line’s CEO said, in an ef­fort to at­tract cost con­scious trav­ellers in In­dia - the world’s fastest-grow­ing avi­a­tion mar­ket.

“If you draw the short­est flight path from In­dia to the East coast of Amer­ica, it goes right above Ice­land,” Skuli Mo­gensen, founder and chief ex­ec­u­tive of­fi­cer of Wow Air said in an in­ter­view.

“Shorter flight time means less fuel burn, lower costs and that means cheaper flights,” Mo­gensen said.

Wow Air is of­fer­ing one way fares be­tween In­dia’s cap­i­tal, New Delhi, and Amer­i­can cities like New York, Wash­ing­ton and Chicago for as lit­tle as $199, with a stop in the Ice­landic cap­i­tal of Reyk­javic, the com­pany said in a state­ment.

The Ice­landic air­line’s move comes at a time when In­dian bud­get car­ri­ers Indigo, owned by In­terglobe Avi­a­tion, and Spicejet have said they are draw­ing up plans to launch low cost long haul flights, in­clud­ing to Europe and the United States.

Wow Air, which plans to fly its new Air­bus A330­neo air­craft to Delhi, will have to com­pete with Mid­dle East­ern car­ri­ers such as Emi­rates and Eti­had Air­ways that cur­rently dom­i­nate pas­sen­ger traf­fic from In­dia to the West.

It plans to win with a val­ue­for-money pitch, Mo­gensen said.

The air­line will of­fer a range of prices de­pend­ing on the seat­ing cat­e­gory.

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