DMCC and Du­ra­cell part­ner on bat­tery re­cy­cling ini­tia­tive on World En­vi­ron­ment Day

The Gulf Today - Business - - HAPPENINGS -

To mark World En­vi­ron­ment Day, DMCC, the world’s lagship Free Zone, and the lead­ing trade and en­ter­prise hub for com­modi­ties, an­nounced a part­ner­ship with Du­ra­cell, the world’s lead­ing man­u­fac­turer of high­per­for­mance alkaline bat­ter­ies, to en­cour­age em­ploy­ees to re­cy­cle their used bat­ter­ies.

The part­ner­ship sees the roll­out of des­ig­nated col­lec­tion bat­tery bins across the 66 tow­ers of DMCC’S Jumeirah Lakes Tow­ers (JLT) dis­trict, host to over 15,000 mem­ber com­pa­nies with a work­force of nearly 60,000. To­wards the end of the year, Du­ra­cell will re­veal the to­tal num­ber of bat­ter­ies re­cy­cled.

Du­ra­cell is one of the big­gest in­vestors in bat­tery col­lec­tion & re­cy­cling pro­grams, and this part­ner­ship forms part of The Great Bat­tery Chal­lenge ini­tia­tive, which aims to change con­sumer be­hav­iour by en­cour­ag­ing them to re­cy­cle used bat­ter­ies to pro­tect the en­vi­ron­ment.

“DMCC is de­lighted to part­ner with Du­ra­cell to mark World En­vi­ron­ment Day as a re­sult of our shared com­mit­ment to sus­tain­abil­ity and de­ter­mi­na­tion to pro­tect the en­vi­ron­ment,” said Ahmed Bin Su­layem, Ex­ec­u­tive Chair­man, DMCC. World En­vi­ron­ment Day oc­curs on

5 June ev­ery year, and is the United Na­tions’ prin­ci­pal ve­hi­cle for en­cour­ag­ing aware­ness and ac­tion for the pro­tec­tion of our en­vi­ron­ment.

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