DMCC and Duracell partner on battery recycling initiative on World Environment Day
To mark World Environment Day, DMCC, the world’s lagship Free Zone, and the leading trade and enterprise hub for commodities, announced a partnership with Duracell, the world’s leading manufacturer of highperformance alkaline batteries, to encourage employees to recycle their used batteries.
The partnership sees the rollout of designated collection battery bins across the 66 towers of DMCC’S Jumeirah Lakes Towers (JLT) district, host to over 15,000 member companies with a workforce of nearly 60,000. Towards the end of the year, Duracell will reveal the total number of batteries recycled.
Duracell is one of the biggest investors in battery collection & recycling programs, and this partnership forms part of The Great Battery Challenge initiative, which aims to change consumer behaviour by encouraging them to recycle used batteries to protect the environment.
“DMCC is delighted to partner with Duracell to mark World Environment Day as a result of our shared commitment to sustainability and determination to protect the environment,” said Ahmed Bin Sulayem, Executive Chairman, DMCC. World Environment Day occurs on
5 June every year, and is the United Nations’ principal vehicle for encouraging awareness and action for the protection of our environment.