Global loyalty agency ICLP rebranded as Collinson
DUBAI: Continuing its journey to drive customer engagement and devotion for world-leading brands, ICLP has been rebranded as Collinson following the consolidation of Collinson’s loyalty, travel experiences, insurance and assistance businesses. With presence in the Middle East since 1993, ICLP has led the way in helping some of the region’s best-known brands acquire, engage and retain their customers.
A global leader in customer benefits and loyalty, Collinson united its three loyalty brands into one loyalty division to better enable clients to access the breadth and depth of its experience and expertise. In addition to ICLP, this includes the loyalty commerce specialism formerly known as Collinson Latitude, and its customer engagement platform business, formerly known as Welcome Real Time. Other travel experiences brands and platforms, which include Priority Passtm and Loungekeytm as well its insurance and assistance businesses, now all fall under the Collinson umbrella.
The new identity emphasises one single vision – to approach clients’ challenges with a unified solution which leverages all of the talent, products and platforms within the company to deliver smarter experiences that help the world’s best-known brands acquire, engage and retain their choice-rich customers.
Collinson was founded by Colin Evans and he remains a key part of the business as the Chairman. Colin’s two sons, Christopher Evans and David Evans, joined the business over five years ago and are on the Executive Board as joint CEOS.
Sanjit Gill, General Manager of Collinson, Middle East said: “By merging our loyalty expertise, technologies and unique customer insights into one ecosystem, we are able to truly evolve our loyalty and customer benefits portfolio for clients, so that they can continue to differentiate their offerings and drive commercial value for their businesses.”
Priyanka Lakhani, Regional Commercial Director, Middle East, Africa and India added; “ICLP had a rich heritage in the Middle East spanning 25 years and our core strength now as Collinson lies in the scale of our global customer loyalty and benefits network.
Officials during the press conference in Dubai.